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TV viewers see it on a tubewhere today's best-selling pictures come from Scotch® brand Video Tape
On a movie screen your commercial may rate Oscars; but on the family tv it can lay there like cold popcorn. Trouble is, home audiences don't view it theatre-style. It reaches them (if at all) on a tv tube. And the opticalelectronic translation loses sharpness, presence, tone scale gradations, and picture size.
On the other hand : put your commercial on "Scotch" brand Video Tape, view it on a tv monitor, and see what the customer sees — an original, crystal-clear picture with the authentic "it's happening now" look of
tape. No second-hand images, no translation, no picture cropping. Video tape is completely compatible with your target: America's tv set in the living room.
Proof of the picture's in the viewing! Take one of your filmed commercials to a tv station or tape production house and view it on a tv monitor, side-by-side with a video tape. You'll see at once why today's bestselling pictures come from "Scotch" Video Tape.
Other advantages with "Scotch" Video Tape: pushbutton speed in creating unlimited special effects, immediate playback, and no processing wait for either black-and-white or color. For a free brochure "Techniques of Editing Video Tape", write 3M Magnetic Products Division, Dept. MBX-13, St. Paul 19, Minn.
"SCOTCH " IS A REGISTERED TRADEMARK OF MINNESOTA MINING AND MANUFACTURING CO.. ST. PAUL 19, MINN EX PORT; 9 9 PARK AVE.. NEW YORK. CANADA: LONDON. ONTARIO ©1 963. 3H CO.
magnetic Products Division
BROADCASTING, January 14, 1963
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