Broadcasting Telecasting (Jan-Mar 1963)

\Ta,w AST l%3 c 5 CLOSED CIRCUITS— Garland vs. 'Bonanza' Two of its biggest program scheduling decisions for 1963-64 television season have now been made by CBSTV. Network has decided to slot new Judy Garland Show on Sundays at 9-10 p.m. EST, back to back with Ed Sullivan Show — and opposite NBCTV's high-rated Bonanza. And new Danny Kaye Show will take over Wednesday 10-11 p.m. period long occupied by U. S. Steel Hour and Armstrong Circle Theatre. Garland sponsorship not yet set. U. S. Steel and Armstrong have been given first refusal on Kaye Show, and decision is pending. Minow's bait for uhf Several networks and individual tv station operators have been urged by FCC Chairman Newton N. Minow to undertake operation of uhf stations alongside their vhf outlets and repeat at least 50% of programming at different hours to reach audiences that missed original vhf telecasts. Mr. Minow has indicated that such operations, even though experimental, would be allowed to accept sponsorship under waiver of both experimental and duoply rules. Dual operation also would be calculated to encourage development of uhf audience. Second bounce Perplexing world of rating services is further addled by this reaction to Federal Trade Commission consent order issued three weeks ago against The Pulse Inc., A. C. Nielsen Co. and American Research Bureau (Broadcasting, Jan. 7): One research firm reports customers are understanding and have expressed confidence in service but that problems are coming from firm's interviewers and interviewees. Number of interviewers have resigned, claiming they didn't want to be associated with "shady" or "crooked" organization. More than average number of respondents are refusing to cooperate, expressing concern they might tarnish their integrity by participating in survey. 'Draft' for McCollough? Will Clair R. McCollough, president of Steinman stations, relinquish NAB joint board chairmanship this year? Mr. McCollough won't be eligible for re-election as board member since he has served two successive terms, including year as interim head of NAB, and must stay out one term before becoming eligible again. By-laws provide that joint chairman be elected from among either radio or tv board members, but they also provide that chairman shall serve until his successor is elected. Mr. McCollough's present term will expire with adjournment of NAB convention in Chicago in April, but new board doesn't take over until June. Movement has developed among some radio and television board members to retain Mr. McCollough in chairmanship. Some have suggested referendum vote of membership to change by-laws or waive requirements where joint board chairman is involved. Suggestion was made that provision might be adopted to designate board chairman without regard to his election to either radio or tv board. Out of past 25 years Mr. McCollough has been NAB board member more than 20. Hot want ads First National City Bank in New York has been sitting on unusual "success" story for tv that developed during current newspaper blackout. Details now coming to light reveal bank, which has more than 40 branch offices in city area, attracted more than 500 phone calls and 100 personal visits in response to 15-second sign-off on Jan. 4 newscast it sponsors (1111:15 p.m. on WNBC-TV) that noted bank had 200 clerical jobs which needed filling. Bank had no access to classified ad columns in papers. As result of initial response on first workday following Friday announcement, bank's agency, BBDO, canceled two one-minute commercials client was to insert as local cut-ins within Today show on station. Sign-off was repeated one additional night but without giving phone number, and it initiated 200 people calling bank's phone number and another 130 walk-ins. All 200 positions were filled. Double jeopardy There's outside chance that broadcasters may find themselves targets of move to collect new performance fees for playing of records — in addition to fees now paid to composers and publishers through performing rights societies like ASCAP and BMI. Now under consideration is basic revision of U. S. copyright law that may include new protection for recordings of all kinds. Unless wording of new proposal is carefully drawn, it could mean that record companies and possibly recording artists would acquire copyright for records they make and hence be able to charge royalties to anyone playing recordings on radio and television. Copyright law revisions are being drafted by panels of experts under supervision of U. S. Register of Copyrights. Plan is for draft to be submitted to House Judiciary Committee before end of this session of Congress. BMI and ASCAP attorneys attended panel sessions in Washington last week. Waiting for the papers? New York newspaper strike is thought by some as big factor in delay in issuance of Senate Juvenile Delinquency Subcommittee report on television by Sen. Thomas J. Dodd (DConn.), chairman. New York newspapers could be expected to give report bigger ride than broadcasters. Report is not expected to be kind to latter. Senator said a fortnight ago report was in final form and was being circulated to subcommittee members (At Deadline, Jan. 14); however, none approached by Broadcasting had seen it by Friday (Jan. 18). Mobile meter A. C. Nielsen confirms it's working on gadget which, if successful, would attach to transistor or portable radio sets to record total listening (story page 42); but there's obviously no device in sight now that would show amount of listening to out-of-home sets and identify stations, as does Audimeter Nielsen now uses only in its national radio measurements. Device being worked on apparently would resemble Recordimeter Nielsen uses in its local radio service as way of corroborating diary reports: Listening reported in diaries is added to determine if total is same as that indicated by Recordimeter. One for all White House tv newsmen fear that era of competitive coverage of White House events is coming to end. They point to objections by Andrew T. Hatcher, assistant news secretary to President, at Mona Lisa ceremonies (Broadcasting, Jan. 14), and also to new policy by White House News Secretary Pierre Salinger ending old Washington custom — background conferences between President and newsmen from which reporters were permitted to report views but could not quote or attribute them to President. At last backgrounder, in Palm Beach during Christmas holidays, American newsmen followed this protocol, but some British correspondents quoted President directly, claiming official White House approval. Published every Monday, 53rd issue (Yearbook Number) published in November, by Broadcasting Publications Inc., 1735 DeSales St., N. W., Washington 6, D. C. Second-class postage paid at Washington, D. C, and additional offices.