Broadcasting Telecasting (Apr-Jun 1963)

MUSIC IS USED EVERY DAY ON EVERY NETWORK ...105 TV SHOWS EVERY WEEK... SAT. JOEY BISHOP SHOW . . NBC SAM BENEDICT NBC THE DEFENDERS CBS HAVE GUN, WILL TRAVEL.. CBS GUNSMOKE CBS MR. SMITH GOES TO WASHINGTON . . ABC AMONG OTHERS BMI A More on page 134 BROADCAST MUSICINC. 589 Fifth Avenue New York 17, N. Y. INTERNATIONAL 'Scrapings from Hollywood garbage pails' UK'S FILM IMPORTS CRITICIZED ON TWO FRONTS A call for a firm quota limiting tv material imported by Great Britain has been made by Antony Asquith, president of the Assn. of Cinematograph, Television Allied Technicians. He spoke at the association's annual convention. The convention passed a resolution demanding a "realistic" quota of foreign imports on British tv. Mr. Asquith said, "Britain must stop importing cheap, second-rate television programs." John Glenister, a delegate, said that British children "are living a third of their television viewing lives as Americans." He told the convention that at present about 15% of programming on U. K. television is foreign material. But the amount of foreign material shown during adult peak viewing hours and during viewing time for children was around 30%. In Parliament ■ On another front, U. S. films came under attack. Labor Member of Parliament Sir Leslie Plummer, referring to U. S. films on British tv, said that almost every weekend there was a "scraping from the garbage pails of Hollywood." He spoke in the continued debate on the new television bill in support of an opposition proposal that no less than 90% of program material on the commercial network should be British in origin and performance. Assistant Postmaster General Raymond Mawby said that if foreign imports were cut British tv exports might be restricted in reprisal. He said that in the year ending March 1962 a subsid Tv or not tv in Commons? Ian Macleod, M.P., Leader of England's House of Commons, has come out in favor of edited tv films of Commons debates. He was discussing a motion calling for the modernization of Parliamentary procedure. Mr. Macleod, who is in charge of arranging House of Commons business, said that Members of Parliament should not be too frightened of tv. "I, myself, think there is a great deal to be said for it." But the Labor Chief Whip, William Bowden, M.P., thought the idea of televised debates was frightening. "What I am very much afraid of is that once the television cameras come the whole atmosphere here will change." 122 iary of Associated Television Ltd. [ITC] had sales of $4,032,000 in the U. S. alone. An opposition proposal that the postmaster general should have power to approve an ITA code on violence was defeated 18-12 by the committee considering the bill. The bill is still being discussed. GAC's Rome office merges with MCA outlet A merger of General Artists Corp.'s Rome office and NCE, the one-time Italian office of MCA, has been announced. The combine reportedly marks the first instance when a complete staff of a former MCA office has joined with a U. S. talent agency. The new company, to be called GACNCE will represent talent in Spain, Italy and Yugoslavia from headquarters at 1 1 Via Tevere, Rome. Franco Reggiani, director of the MCA Italian office before that corporation was forced to give up its talent agency operation, will direct the new office. Ratings service opening in Lima is Peru's first Bernard Jennings, president of Publicidad Jennings, Lima, Peru, has announced that country's first radio-tv checking service. The Instituto Verificador de Medios Publicitarios, Casilla 1877, will conduct continuing media studies to provide audience measurement reports on radio and tv. The company plans later expansion of the checking service to other media fields. IVMP' first study, 40,000 spot checks of homes in the Lima area for local radio and tv stations, is to determine "radio and tv audiences and program ratings," Mr. Jennings said. The company plans four studies a year, with the last a national one, which according to Mr. Jennings, has never before been tried in Peru. The nationwide survey would provide needed information on provincial stations and how to buy time on them. CBC-CTV to share football A five-year agreement for sharing television broadcasting of Canadian professional football has been signed by the Canadian Broadcasting Corp. and the CTV Television Network Ltd., Toronto. It calls for a sharing of eastern and western conference games, with CBC carrying the Saturday games BROADCASTING, April 1, 1963