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WHAT'S
ready scheduled advertising on three golf tournaments — the Tournament of Champions May 5, the U. S. Golf Assn. Open June 22, and the P.G.A. championship July 20 and 21.
The firm was also a co-sponsor of the Feb. 3 broadcast of the Palm Springs Open final round and the March 23 NCAA basketball finals. Agency is Young & Rubicam.
Agency appointments...
■ Diener Inc., western distributor of Goody hair care products, appoints David Olean Adv., Los Angeles, as its agency.
Television will be used to promote the new Goody ball tip brush roller, starting April 5 with half-hour sponsorship of the Teen Hop show on KCOP (TV) and continuing through April with minute and 20-second spots on KCOP. KABC-TV. KHJ-TV, KNBC (TV) and KTLA (TV), all Los Angeles. Gordon Gelfond. vice president, and Wayne E. Smith, account executive, will direct the account.
■ The Carpet Manufacturing Co. Ltd. of England, has appointed Benton & Bowles Ltd.. London, as its advertising agency.
■ Plumrose Inc., New York, importers of Danish meats and cheeses, has appointed Crestwood Adv., that city, as its advertising and publicity agency in the U. S. A spot radio campaign is now in planning.
■ Amana West Coast, Glendale, Calif., appoints Weverka & Assoc., Beverly Hills, as its advertising and public relations agency. Robert Weverka will be account supervisor.
■ The Olga Co., Van Nuys, Califladies undergarment manufacturer, has appointed Geyer, Morey, Ballard Inc., Los Angeles.
Rep appointments...
■ WBCH Hastings, Mich.: D-0 Sales Service, New York, as national representative.
■ WTTT Amherst, Mass., WWSR St. Albans and WSNO Barre-Montpelier, both Vermont: Eckels & Co., Boston, as New England representatives.
■ WNFO-FM Nashville, Tenn.: Herbert E. Groskin & Co., New York, as representative.
■ The Connecticut State Network: Mort Bassett & Co., New York, as national representative. (Appointment is for the state group only; each of the seven radio stations in the network has its own rep for national sales, a distinction not made last week in a report in this space.)
kr clients' sales that's what's up! And why not? We've had 19 years' experience^ selling the
32SM0 tv homes* in Virginia's MI tv market! — y
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BROADCASTING, April 8, 1963