Broadcasting Telecasting (Apr-Jun 1963)

Record Details:

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QUALITY AND QUANTITY TOO! WCAO . . . "first choice" of young growing families . . . the big money earners and spenders! Call your WCAO representative and ask to see the LQR-100 (LocalQualitative Radio)forfacts on WCAO's quality audience. FOR LESS FORTY-SEVEN CENTS BUYS 1000 WCAO ADULT LISTENERS* MORE ADULT WOMEN FOR LESS! MORE ADULT MEN FOR LESS! *No charge for all listeners under 18 years ADULT LISTENERS-AVERAGE V2 HR. 6 A.M.-7 P.M. Mori, thru Fri. ADULTS MEN WOMEN RATING WCAO 45.525 14,872 30,653 9.0 Station "A" jp* ^"^vi^, Station "B" / ^ '/Station "C" Station "D" 21,879 9,548 12,331 20,112 5,642 14,470 20,341 7,564 12.777 8,433 3,014 5.419 Radio Baltimore WCAO 5000 WATTS • 600 KILOCYCLES Represented Nationally by Radio-TV Representatives. Inc. WCAO . . . FIRST ON THE RADIO DIAL AT 60 CALL MULBERRY 5-0600 Source: Pulse, Inc. Dec. "62-Jan. '63 Baltimore Metro Area THE jyOUgA, STIC. STAT.ONS / RADIO ATLANTA WPLO AM-FM BROADCASTING, April 8, 1963 RADIO BALTIMORE WCAO AM-FM RADIO BOSTON WCOP RADIO CHICAGO W J J D AM-FM RADIO MEMPHIS WMPS AM-FM 65