Broadcasting Telecasting (Apr-Jun 1963)

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PLATE OFF The 2nd look FILAMENT ON FIRST WITH 2 Now a 2 YEAR WARRANTY ON BROADCAST EQUIPMENT COLLINS FILAMENT OFF Announcement of Collins new two -year warrant) on broadcast equipment at the recent NAB show caused a lot of second takes. We weren't exactly keeping this industry first a secret, but we did expect to get in some edgewise words about our quality, our advanced product engineering, our neat new designs and our new stereo equipment which we had in the booth. But everybody kept asking about our new two-year warranty. So this is what we told them. The new warranty helps you cut costs. By extending the warranty you get two full years of protection against repair costs — well through the critical shakedown period of new electronic equipment. If . . . (and we use the word advisedly) ... if you need service, Collins around-the-clock field service is available to you at our expense for warrant)' work for the full two years. You can buy with greater confidence, too. In offering this extended warrant) period, we're backing up all our statements about superior performance and reliability with positive, no-nonsense action. There's a lot more to the warrant)-, but this will give you an idea of what it means to you. Ask your Collins Broadcast Sales Engineer for full details. Or write us today. COLLINS RADIO COMPANY • Cedar Rapids • Dallas Los Angeles • New York • International Division, Dallas