Broadcasting Telecasting (Apr-Jun 1963)

by the Southern California Broadcasters Assn. in cooperation with USC. Richard Mendenhall. editorial director. WSB-AM-TV Atlanta, and Prof. Worth McDougald, U. of Georgia, previewed the editorial workshop to be held this summer at the school under sponsorship of the Georgia Assn. of Broadcasters. Moderator for the broadcaster-educator cooperation panel was Dr. Robert E. Summers, U. of Texas. Two broadcasting students. Ernest Boston Jr., Baltimore, and Burnhill Clark, Denver, are winners of the Harold E. Fellows SI, 100 scholarships given annually by the NAB, it was announced Monday by APBE President Dougherty. Mr. Boston presentlv works as parttime news writer for WFBR and WJZ-TY. both Baltimore. He plans further study at American U. Mr. Clark, who has worked at KMOR Denver, plans graduate study at Denver U. Background music group plans promotion drive An industry-consumer promotion drive to enhance the stature of the background music business was approved by the membership of the new National Assn. of Background Music Operators in Chicago March 29. Background music now represents an annual volume of some S52 million. The NABMO membership also elected an interim executive committee to direct association affairs under the chairmanship of Joseph Bein, PanAmerican Broadcasting Co., Los Anseles. Others include Sam Adelman. \VCRB (FM) Boston; Dick Williams, WGLM (FM) Richmond, Ind.; Leslie Cooper. Musicast of New York: Milton Boom. Muzak. Chicago: Jack Kiefer, Local programming and public senice, both off the air and on, can go a long way toward maintaining and improving a station's "image" and position in the community. That was the theme of a session in last Tuesday's television assembly at the NAB convention, with five tv broadcasters supplying ""how to" information out of their own experience. Mike Shapiro. WFAA-TY Dallas, who was moderator, sketched the benefits of a program such as the one on which he answers viewer's questions on the air. A. Louis Read, WDSU-TY New Orleans, said his station seeks to be a local force through its own programming. Musicast of Los Angeles; Edward Davis, Musicast of San Francisco, and William Collins, Transistor Services. Mr. Davis is NABMO vice chairman; Mr. Cooper, treasurer. By-laws and plans for California incorporation also were approved by the NABMO membership. The group's next meeting will be held in October to elect board members. NABMO was founded last November. its editorials, news coverage and various special promotions including "caravans" of station celebrities sent for public appearances and the taping of originations in communities throughout its coverage area. John F. Dille Jr., WSJV (TV) Elkhart-South Bend and WKJG-TV Fort Wayne, Ind., presented a specially produced film with clips from editorials which, he said, help give his stations a position of local leadership. He said the editorials occasionally include some for children — to point up such lessons as that children should get along together despite ethnic or religious differences. Harold Essex, WSJS-TV Winston Local tv programming tips given FIVE BROADCASTERS EXPLAIN THEIR TECHNIQUES ^PA kTA MAT I C 200 P INSTANT PROGRAMMING! .... just add cartridges* Join the hundreds of stations who have chosen a SPARTA-MATIC tape cartridge system as the outstanding control room and production equipment development in many years. Rugged . . . Dependable , , . Economical — only partially describes the PROVEN merits of the SPARTA-MATIC 200 Series (illustrated) Transistorized control circuitry for improved tone-burst cueing. Frequency response is — 2db from 30 to 12,000 cps; distortion is less than 2%; wow and flutter are under 0.2% RMS. Compare with any other equipment. You'll see SPARTA-MATIC offers from 20% to 40% greater dollar value! 200R/P $545.00 200P $385.00 * P,S. — We sell these, too. Fidelipac at LOWEST PRICES'. Call. Write or Wire Today ELECTRONIC CORPORATION 6450 FREEPORT BOULEVARD • SACRAMENTO 22, CALIFORNIA • GA 1-2070 BROADCASTING. April 8. 1963 95