Broadcasting Telecasting (Apr-Jun 1963)

FATES & FORTUNES Mr. Mendler BROADCAST ADVERTISING Clifford C. Mendler, former sales vp of Sunbeam Corp., Chicago, joins Schick Inc., Lancaster, Pa., as director of marketing. Mr. Mendler will be responsible for administering marketing program aimed at broadening product distribution. He joined Sunbeam in 1948. James F. Black and William A. MacDonough, senior vps of Kudner Agency, New York, elected executive vps. Mr. Black joined Kudner in 1957 as account executive. He is member of board and executive committee. Mr. MacDonough, also member of board and executive committee, joined Kudner's executive staff in 1956. D. Milton Gutman Jr., in charge of tv and creative departments of Gutman Adv. Agency, Wheeling, W. Va., elected president. Mr. Gutman Jr., 30, is son of late president and founder of firm, D. Milton Gutman Sr. F. Strother Cary Jr., vice chairman of executive committee of Leo Burnett Co., Chicago, assumes added duties as agency's treasurer. Mr. Cary, who was original member of staff when agency was founded in 1935, will be responsible for financial and administrative matters, including personnel, accounting, Hollywood and New York offices, Leo Burnett Co. of Canada and Burnett, Nicholson & Partners in London, England. William E. Brennan, group supervisor on general consumer product accounts for The Rumrill Co., New York, Mr. Cary 4A's St. Louis Council John C. Macheca, vp of DArcy Adv., elected chairman of St. Louis Council of American Assn. of Advertising Agencies, succeeding Casper S. Yost, president of Ridgway, Hirsch & French, who was named to twoyear term on board of directors. David P. Ferris, vp of Gardner Adv., named vice chairman, and Frank Block, president of Frank Block Assoc., named secretarytreasurer. William L. Sandborn, president of Winius-Brandon Co., elected to fill unexpired term of late Enno Winius on Council's board of directors. elected vp. Mr. Brennan joined Rumrill in September 1962 after three years with Young & Rubicam. John Zrybko, senior accountant with Price Waterhouse & Co., appointed Rumrill controller, with offices in agency's Rochester, N. Y., headquarters. Richard L. Munson, account executive, and John R. Murray Jr., senior art director at Doherty, Clifford, Steers & Shenfield, New York, elected vps. Marvin S. Corwin, Joseph R. Daly, Robert Gage, Ted H. Factor and Edward T. Russell elected to newly created posts of senior vps at Doyle Dane Bernbach Inc. Mr. Corwin, who joined agency in 1954, has been vp, director of plans in media, research and marketing and management supervisor of General Mills account. Messrs. Daly and Russell, vp's and management supervisors, have been with firm 14 and 1 1 years, respectively. Mr. Gage, chief art director and vp in charge of art department, joined DDB in 1949. Mr. Factor, vp in charge of west coast operations, joined firm in 1954. R. C. CRISLER & CO., INC. BUSINESS BROKERS FOR TV & RADIO PROPERTIES LICENSED SECURITIES DEALERS UNDERWRITING — FINANCING CINCINNATI— Richard C. Crhler, Paul E. Wagner, Alex Howard Sth/3rd Bank Building, phone 381-7775 NEW YORK — 733 Third Avenue, Suite 210S, phone MUrray Hill 7-8436 Mr. Orenstein 104 Robert M. Curtis, former vp and account supervisor at Doherty, Clifford, Steers & Shenfield, New York, joins Fuller & Smith & Ross, that city, in similar capacity. John F. Bonsib, president of Bonsib Inc., Fort Wayne, Ind., elected governor of Sixth District of Advertising Federation of America, New York. Donald S. Frost, vp of BristolMyers Co.; L. W. Bruff, vp of Liggett & Myers Tobacco Co., and Charles H. Brower, president of BBDO, all New York, named vice chairmen of United Community Campaigns of America. Larry Orenstein, creative director of Kenyon & Eckhardt, Los Angeles, joins Carson/ Roberts, that city, as vp and creative supervisor. Other additions to Carson/ Roberts staff are Richard D. Crisp, supervisor of marketing services; Jeanne Rains, art director; Pat Shields, tv producer; Warner Toub Jr., director of creative tv film; and Herb H. Yager, account executive. William Brennen, assistant to Lewis Titterton, director of radio-tv programming at Compton Adv., New York, assumes added responsibilities of department manager formerly held by Bertrand Mulligan, who resigned. Manning M. Exton, director of marketing for Stokely-Van Camp, Oakland, Calif., joins Downyflake Foods, New York, as general manager. Daniel I. Knight, formerly with Young & Rubicam and M-E Productions, joins George H. Hartman Co., Chicago-based advertising agency, as director of broadcast services, newly created post. William H. Clay Jr., supervisor of brand marketing and advertising program for Toni Co., division of Gillette, Chicago, appointed director of sales planning for home laundry products of Norge Div. of Borg-Warner Corp. Prior to joining Toni, Mr. Clay was marketing executive with Sylvania Electric Products, New York, and N. W. Ayer & Son, Philadelphia. Rudolph R. Perz and Thomas W. Laughlin, copy supervisors at Leo BROADCASTING, April 8, 1963 Mr. Clay