Broadcasting Telecasting (Apr-Jun 1963)

WEEK IN BRIEF Off-network syndicated programs are looming large in television picture. One estimate is that there are 100 such programs being offered, with buyers becoming more selective and reps undertaking two-fold responsibilities. See . . . VARIETY SPICES PROGRAMS ... 31 Things could be worse, Harris tells Mississippi broadcasters. Consider alternatives, he warns: government control of programing or even a government broadcast system. Clear up ratings situation, he urges. See . . . COULD BE WORSE: HARRIS ... 82 Charge made that six Wyoming stations are on monthly retainer to carry right-wing Birch Society propaganda. Senator McGee in state-wide hookup calls for public to demand balanced programing from FCC. See . . . BIRCHERS BEHIND MIKES ... 80 Cigarette smoking and cancer controversy erupts anew. American Cancer Society issues new booklet claiming direct tie-in; Tobacco Institute charges foul. Surgeon General's report now expected late this year. See . . . TOUGH TALK ABOUT SMOKING ... 42 Augie Meyer getting California segment of Transcontinent Television group. His Midwest Television is negotiating for San Diego and Bakersfield at reported $10.5$11.5 million. Senator enters fray. See . . . BIGGEST STATION TRADE ... 62 Widespread activity underway to straighten out ratings mess. Collins asks for second Hill appearance, ARF offers to act as research watchdog, Nielsen in confab with agencies, TvB in closed door sessions. See . . . RATINGS JIGSAW PUZZLE ... 33 Was political pressure put on Illinois congressman to call him off attacks on WYNR Chicago programing? Allegations are made at FCC hearings on program representations made when station was purchased. See . . . PUCINSKI IN SPOTLIGHT ... 84 Year-old Irish television network is broth of a system, with high definition 625-line standards for rural areas and combination commercial and non-commercial aspects. Stormy first year now past. See . . . NETWORK TV IN IRELAND ... 86 Third pay-TV system seeks permission to operate in Sacramento over now dark KVUE (TV). Developed by Melvyn Lucas, system sends pictures in clear, multiplexes audio. Plan is to charge flat monthly fee. See . . . PAY-TV TEST REQUESTED ... 72 Government has hot potato in shortwave broadcasts of controversial minister. Rev. Mclntire attacks President, State Department, U.N., Council of Churches. Voice of America official fears confusion abroad. See . . . WHO SPEAKS FOR U.S.? ... 76 DEPARTMENTS AT DEADLINE 9 GOVERNMENT 72 BROADCAST ADVERTISING 31 BUSINESS BRIEFLY 42 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 40 DATEBOOK 15 DATELINE 86 EDITORIAL PAGE 110 EQUIPMENT & ENGINEERING .... 60 FANFARE 94 FATES & FORTUNES 88 FILM SALES 56 FINANCIAL REPORTS 44 FOR THE RECORD 96 INTERNATIONAL 85 LEAD STORY 31 THE MEDIA 62 MONDAY MEMO 26 OPEN MIKE 19 OUR RESPECTS 109 PROGRAMING 50 WEEK'S HEADLINERS 10 ■Nf BROADCASTING ^^^^^^ THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd issue (Yearbook Number) published in November by Broadcasting Publications, Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $7.0O. Annual subscription including Yearbook Number $12.00. Add $2.00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 35 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales St., N.W., Washington 6, D. C. On changes, please include both old and new addresses plus address label from front cover of magazine. BROADCASTING, April 22, 1963 7