Broadcasting Telecasting (Apr-Jun 1963)

Page scan 000404 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000404
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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WHAT IS THE MEASURE OF A BROADCASTING STATION? The pleasant folks* pictured here are part of a local Connecticut television show ... a show which, consistently, has bested nighttime network competition. Titled "What in the World," the program is basically a quiz . . . which insults neither intelligence nor credibility ... on the geography, history and architecture of the world's interesting places . . . and the habits, customs and accomplishments of people. The prizes are modest . . . and they don't go to people but to institutions which nave need. Funny thing about the show! It has only one commercial, three minutes long, smack dab in the middle of the program, . . . and, usually, it is so interesting, it draws fan mail! We'd like to take full credit for "What in the World" but must hasten to assert that it is the brainchild and production of Baker Advertising of Hartford. We do take credit, however, for recognizing its merit and charm a long time ago. In fact, "What in the World" has been on WTIC-TV as long as the station has been telecasting. Sorry — but "What in the World" is not for sale. It is sponsored by the Electric Companies of Connecticut, as it has been since its very first broadcast. Left to right: John F. Schereschewsky . Direclor of the Rumsey Hall School; Ali:ie Saurinen. art critic: Charles C. Cunningham. Director of the Wadsworth Atheneum; James N. Egan. attorney; Ben Hawthorne, announcer; and Quizmaster John Dando, Associate Professor of English at Trinity College. WTIC(XJTV3 Broadcast House, 3 Constitution Plaza, Hartford 15, Connecticut WTIC-TV is represented by Harrington, Righter & Parsons, Inc v BROADCASTING, April 22, 1963