Broadcasting Telecasting (Apr-Jun 1963)

color TV receiver sales to dealers are running more than 40% ahead of last year's record, and predicted total industry sales of color sets could reach a point between 750,000 and 1 million units by the end of 1963. Mr. Watts also emphasized the continued rise of black-and-white TV set sales, particularly in portable units. Mr. Odorizzi drew a picture of increased communications and broadcast equipment sales overseas; rising revenue from installations and service on color TV receivers which this year could surpass black-and-white sets for the first time, and major growths in UHF and color TV broadcast equipment in this country. RCA's President Engstrom noted that business volume growth of RCA has occurred at an average rate of more than $100 million a year, that color TV is now a major profit contributor and that similar patterns of growth could be expected from data processing, specialized communications and the practical applications of space. The stockholders meeting, though lengthy, provided few surprises. Directors were re-elected and a stockholder group's proposal to set a limitation on compensation was overwhelmingly defeated. Questions from stockholders managed to cover the controversial area of broadcast ratings and NBC's contribution of $100,000 to educational wndt(tv) New York. NBC's Mr. Sarnoff said the network's position was that ratings properly gathered and used can be valuable tools and that NBC was among those seeking the establishment of an auditing system for the collection of rating information as well as the conduct of a study that would direct the way toward a "proper" methodology. He said the contribution to wndt had been in the interests of supporting and maintaining the cultural and educational contribution of the station to the community, but the NBC had not committed itself for the future, had not "sought, offered, discussed or desired" conditions and had been subject to no governmental pressure to make the grant. RCA executives stressed the bright sales outlook for broadcast equipment. It was noted that RCA has sold than 1 50 transistorized TV tape recorders (introduced last fall) in the U. S. and abroad and that production is now at maximum to catch up with a backlog of orders extending through the end of the year. RCA said sales of color TV film cameras tripled in 1962 over the year before and their international sale is on the rise. In UHF broadcast equipment, RCA sees a major growth ahead with nearly five times as many TV stations of all types in the U. S. coming on the scene between now and 1970. Color development causes Motorola drop Motorola Inc., Chicago, has said that development costs for its proposed new 23-inch short-length rectangular color TV tube were partly responsible for its 45% drop in profits the first quarter of this year. Total sales hit a new record of nearly $80.6 million. Earnings for the quarter were nearly $1.4 million. Robert W. Galvin, Motorola president, said last week that the company's endeavor to produce the new color tube Mitsubishi Triple Band System • # for. fetter shortwave tuning. | f iff *tti '-is*** n» -r* ... : r pff^f: Sly The "three band system" makes it much, easier to tune in adjacent shortwave stations on the Mitsubishi Electric 9X-. 900 S. The "band spread" of the smartlooking 9X-900S is twice that of ordinary models since shortwave frequencies have been divided into upper and lower hands ( Band 1 ; 4 MC 9 MC, Band 2 : 9MC-18.5MC) so that "clustered" stations are much further apart on the dial. The fine-tuning adjustment, 9-transistor circuit and "three band system of the 9X-900S make its. receptivity something spectacular. Ask your nearest dealer for a demonstration. A MITSUBISHI ELECTRIC MANUFACTURING COMPANY Haad Offfca: Takya Building, Maruaavcfcr, ttkfe CabU AiMraisi MtltO VBlCfO BROADCASTING, May 13, 1963 7;