Broadcasting Telecasting (Apr-Jun 1963)

Page scan 000841 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1963
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000841
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 14, 2025
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puzzle: Clockwork Herb Victor. WMAL-TV Program Director: Dick Stratton. Film Editor; and Neal Edwards. Station Manager, were in our projection room, stopwatches in hand, auditioning a new feature film. Three times during the showing they were interrupted for urgent business — "Excuse me. Mr. Victor, do you take it black or with cream?"; "Turn on the lights a minute. Dick. I've dropped my matches."; "Tell Mrs. Stratton I'm in conference. I'll call her back." — so that they actually viewed the film in four segments. "Good show." said Victor when it was over. "How long does it run?" With some consternation the three discovered that while some of the men had timed some of the film some of the time, no one had timed the whole thing. However, their pooled information resulted in the following data: The first three parts ran 60 minutes and 45 seconds. The second interruption came exactly at the midpoint. The third section was just as long as the last. How long does the film run?* *Just long enough to allow for several one-minute spots that will bring your product to the country's buying-est audience. Lively programing plus attractive Straw Hat Discount Plan put WMAL-TV in the "Best Buy" class for summer '63. Harrington. Righter & Parsons. Inc. will give you details. Address answers to: Puzzle =31, WMAL-TV. Washington S, D. C. Puzzle adaption courtesy Dover Publications, Xex York 14, New York. wmal-tv ® Evening Star Broadcasting Company WASHINGTON. D. C. Represented by: HA RR1X GTOX, RIGHTER & PARSOXS, Inc. Affiliated with WMAL and WMAL-FM, Washington, D. C; WSVA-TV and WSVA. Harrisonburg, Va. BROADCASTING. May 20. 1963 n