We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
\jO\jOT — soft, cool green — sells the freshness for this cigarette. Links TV advertising to the package, to the pointof-sale . . . to the color idea.
Color and appetite . . . warm tones of yellow, red and brown make the story complete. Color in TV advertising turns prospects into customers.
Color — Here again color makes the difference . . . brings out the gentle softness of the tissue, fixes the product and\ package firmly in the housewife's mind."
Color's the answer!
Just count the ways you profit from using color:
1. Stronger trade-name identification
2. More direct product tie-in
3. Your best prospects see you at your best
4. Less cost increase for color than in print media
5. Black-and-white viewers see even better pictures
And, your commercials need color because opportunities to use it effectively are increasing, station by station, as more and more TV sets go COLOR TV.
For more about COLOR— why you should use Eastman film— why you should film all your commercials in color, even for black-and-white transmission, get in touch with: Motion Picture Film Department, EASTMAN KODAK COMPANY, Rochester 4. N Y. Or— for the purchase of film: W. J. German, Inc., Agents for the sale and distribution of EASTMAN Professional Film for Motion Pictures and Television, Fort Lee, N.J., Chicago, III., Hollywood, Calif.
Salem Cigarettes: Advertiser: R. J. Reynolds Tobacco Co. Producer WCD, Inc. Advertising Agency: William Esty Company, Inc. Scot: Soft-weve Tissue: Advertiser: Scott Paper Company. Producer: Ansel Film Studios, Inc. Advertising Agency: J. Walter Thompson Com pany. Gulden's Mustard: Advertiser: American Home Products Producer: Gray O'Reilly Productions. Advertising Agency: Richard K. Manoff. Incorporated.
For COLOR.