Broadcasting Telecasting (Jan-Mar 1963)

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If it's tomatoes you're selling . . . which tomato are you selling? AIR YOUR PRODUCT IN COLOR the way your customers see it— remember it— buy it. Give your TV message the PLUS OF COLOR and you increase product-identity and brand-recognition— make your product one-of-a-kind. Note: Your black-and-white commercials will be even better when filmed in color. Prints will come alive . . . shades and subtleties will stand out as never before. For more information on this subject, write or phone: Motion Picture Film Department, EASTMAN KODAK COMPANY, Rochester 4, N.Y. Or-for the purchase of film: W. J. German, Inc., Agents for the sale and distribution of EASTMAN Professional Film for Motion Pictures and Television, Fort Lee, N.J., Chicago, III., Hollywood, Calif. FOR COLOR...