Broadcasting Telecasting (Jul-Sep 1963)

Record Details:

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'milk "During the month in which our initial flight appeared on WSOC-TV , sales of Borden Ice Cream half-gallons increased 154%. Manager of our Charlotte plant and Borden people throughout the Piedmont area are highly pleased with our success on WSOC-TV ." C. JAN WESTMORELAND Advertising Manager The Borden Company South Atlantic District If you like consumers with healthy appetites, like Borden does, you will like the way WSOC-TV sells America's 23rd largest tv market for you. Good market. Charlotte's retail sales per family highest of any metro area in the Southeast. 75-mile radius population also biggest in the S.E. Call us direct or let an H-R man tell you how you can get a mighty big dollar's worth on this great area station. WS C-TV CHARLOTTE 9-NBC and ABC. Represented by H-R WSOC and WSOC-TV are associated with WSB and WSB-TV, Atlanta, WHIO and WHIO-TV, Dayton, WIOD, Miami BROADCASTING, July 1, 1963 3