Broadcasting Telecasting (Jul-Sep 1963)

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IMPETUS IMPETUS IS A WORD IN MOTION Webster says "... indicating the origin and intensity of the motion." WOC-TV provides such impetus to advertising schedules by consistent promotions, merchandising information, and constant liaison between the advertiser and his retail outlet. WOC-TV coverage area is the largest between Chicago and Omaha . . . St. Louis and Minneapolis. Effective Buying Income exceeds 2 billion dollars. There are almost 350,000 TV homes. Need more convincing? See your PGW Colonel today. woe Exclusive National Representatives — Peters, Griffin, Woodward, Inc. ; DAVENPORT, IOWA THE QUINT CITIES / DAVENPORT • BETTENDORF • ROCK ISLAND • MOLINE * EAST MOLINE BROADCASTING, July 22, 1983 A