Broadcasting Telecasting (Oct-Dec 1963)

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You can't appreciate the new WABC if you don't dig the new American . . . I I Papa's a flipper. He flips over stereo tape decks, Italian movies, manned satellites. He works fewer hours than any group of men in history and he has the time to cultivate a wide range of interests. WABC is one of those interests, because we talk to his kind of guy We give him Bob Dayton on Suncays and Dan Ingram to drive home with every day. Music to perk up the BROADCASTING, November 4, 1963 liberated man and set his foot tapping. He takes his job as citizen seriously, and we take our job of keeping him informed just as seriously. . .with news even,' half hour. Plus 80 minutes of world events and their meaning, every week night at 6. And frequent editorials on important issues. He doesn't always agree with us— but he knows that, too, helps sharpen his thinking. In short, WABC fits Papa's way of life, so he fits us into his day. One more thing about this new allAmerican Papa: He's making more money now than any man in history. And he's spending it. Got the picture? Give him the word on ... M RADIO J J SEW YORK Wa AN ABC OWNED RADIO STATION 59