Broadcasting Telecasting (Oct-Dec 1963)

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ell them insurance? Not: on your life! Sltou know who buys the insurance. Dad. And if you . "ant to buttonhole dad in Indianapolis, concenrate on WFBM. Honestly, it's the best pohcy. For Oft concentrate on reaching adults with your sales message. All our broadcast features are pointedly programmed to adult tastes . . . calculated to please the people who do the real buying in Indianapolis. Isn't that the kind of coverage you want? Put your advertising vshere the money is! WFBM RADIO REPRESENTED NATIONALLY BY THE KATZ AGENCY • 5000 WATTS TIME LIFE 330ADCASTING, November 4. 1963 65