Broadcasting Telecasting (Oct-Dec 1963)

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ONE IN A SERIES OF MESSAGES TO THE BROADCASTING INDUSTRY What you should know about regulation, profit, and the Independent Telephone Industry Just about everyone knows that telephone companies — like all utilities — are regulated. But not enough people, it seems to me, know who does this regulating or why it is done. Most telephone users would tell you that the "government" regulates telephone companies. A few would know that the regulatory bodies are "commissions." Some would say that telephone com panies are regulated "to keep the rates down." Some would say that — and they would be wrong ! The rate-making responsibility of regulatory bodies is neithertheir primary function nor their basic purpose. The regulation of telephone companies, which began in the United States during the early part of this century, had one overriding purpose which has never changed: to assure good service to the public at fair rates. by George R. Perrine* Chairman, Public Utilities Section, American Bar Association Chairman (1953-61) Illinois Commerce Commission President (1960-61) National Association of Railroad and Utilities Commissioners Regulation Instead of Competition To do this properly, the public utilitie commissioners are faced with a tremer dously difficult job. It is complex becaus> they must administer a system of cor trols that actually is a substitute for th normal rough-and-tumble competitio found in purely private enterprise. There are two basic reasons for this First, history proves that where mor than one telephone company has tried 0 BROADCASTING, November 4, 1963