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FRINGE PROBLEM?
SOLVE IT WITH SURROUNDING SOUND! Hook the Broadcaster by Surrounding Sound into your circuit and you'll put more sound in your signal without affecting modulation. With fuller sound in your signal you'll get more effective reception in fringe areas. The end result is increased coverage plus better sound plus higher ratings and increased
revenues.
WANT PROOF? At the bottom of this page you'll find a list of stations that have licked fringe area problems by using Surrounding Sound. Write us. We'll send you a fully documented file of correspondence from these stations, and others, whose fringe reception has been extended. They'll tell you, in their own words, how they have increased fringe coverage by 28% . . . and more. Proof Positive!
GET EXTRA BENEFITS AS WELL! Surrounding Sound will give your AM stations all of the sound quality of an FM broadcast — will make your FM station sound like multiplex stereo. But that's not all! Surrounding Sound will put concert hall depth and presence into your music, lend a note of authority to your newscasts and give your station promos and id's a lilting personality. All this at very nominal cost.
MAIL US YOUR AIR CHECK TODAY! We'll give it the full Surrounding Sound treatment and return it to you promptly. When it comes back, listen to it carefully. Let your staff judge its potential impact on your listeners. Then call us, collect, to find out how economical it is to get all the advantages of Surrounding Sound through lease or purchase.
SURROUNDING SOUND,
INC.
848 North Vine St. Area Code: 213
Hollywood 38, Calif. HOIIywood 6-3301
Will: "Lives up to claims; fringe coverage increased more than 25%." KRAM: "Measurable" increase in fringe area reception without over-modulation or distortion." WBBB: "Mail from outlying areas proves extended fringe coverage." KWIZ: "25% to 30% increase in effective tune-in in secondary area." WCHB: "Signal hearability improved; fringe area reception is at least 25% better." . . . Many others, too numerous to list.
BROADCASTING, November 4, 1963
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