Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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What makes a great salesman? Folks around Sharpsburg, Pennsylvania, used to shake their heads in wonder at the enterprise of young Henry J. Heinz. From the age of eight he marketed spare vegetables from his family's garden, and it came as no surprise to the townspeople that by the time he was twelve his thriving retail business' assets included a horse and wagon. This auspicious beginning heralded the sales career of a man who succeeded for one very important reason: he wanted the consumer to get the worth of every penny paid — because he knew the worth of a satisfied customer. The H. J. Heinz Company grew by leaps and bounds, spurred by Heinz' integrity and creative ingenuity. He insisted that every Heinz product be displayed in clear glass bottles rather than the green glass in common use at the time. He originated the trade slogan which made "57 Varieties" famous throughout the world. As a promotional gimmick he developed the highly successful Heinz pickle pin. (Over 80,000,000 have been given away to date.) And when he crusaded for pure food and drug legislation he spoke not only for his business, but for the entire industry. Henry J. Heinz was a great salesman because he kept aware of the needs of his consumers. So, too, for over 36 years, Storer has made it a practice to give its listeners and viewers what they ask for... its advertisers what they pay for. Responsible management and progressive programming have paid off for Storer. . .will pay off for you! In Los Angeles, Storer's great salesman is KGBS, an important station in an important market. LOS ANGELES PHILADELPHIA CLEVELAND NEW YORK TOLEDO DETROIT KGBS IVIBG WHN IVSPD W1BK MIAMI MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT WGBS wm-rv WJIV-TV WAGA-TV rt'SPD-Tr IVJBK-TV f STORER BROADCASTING COMPANY )