Broadcasting Telecasting (Oct-Dec 1963)

Record Details:

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ROCHESTER IS A "MUSTBUY" IN NEW YORK STATE PER HOUSEHOLD INCOME* National Rank, 16; New York State, 2. * ROCHESTER: $8356 Syracuse: $7790. National Rank, 35; New York State, 4. Buffalo: $7658. National Rank, 40; New York State, 5. \ Albany-Schenectady-Troy: $7277. National Rank PER HOUSEHOLD RETAIL SALES* \ New York State, 7. \ \ ^'Copyright 1963 Sales Management Survey of Buying Power. Further reproduction is forbidden. \ \ National Rank, 44; New York State, 2. ★ ROCHESTER: $4860 Syracuse: $4409. National Rank, 119; New York State, 5. \ \ Buffalo: $4103. National Rank, 181; New York State, 11. i Albany-Schenectady-Troy: $4275. National Rank, 151; New York State, WHEC-TV n MUST-BUY in ROCHESTER The ARB estimates for Feb-Mar. and May-June, 1963, award us most "total homes" average, from 9:00 a.m. to midnight, Monday through Sunday.* Our strong CBS schedule, outstanding local news coverage and programming, and heavy station promotion are responsible for this excellent position in the rich Rochester market. In New York State— you need ROCHESTER In ROCHESTER-you need WHEC-TV WHEC -TV CHANNEL 10 ROCHESTER, N. Y A GANNETT STATION • BASIC CBS • REPRESENTED BY H-R (*)Audience measurement data are estimates only— subject to defects and limitations of source material and methods. Hence, they may not be accurate of the true audience. DATEBOOK A calendar of important meetings and events in the field of communications. ■ Indicates first or revised listing. ■ Nov. 11— Detroit chapter of Station Representatives Association holds its second annual reception and luncheon for advertising agencies in the Cleveland, Ohio, area. Guest speaker will be FCC Commissioner Robert T. Bartley. Nov. 11-12 — Radio Advertising Bureau board of directors meeting, Sheraton Park hotel, Washington, D. C. Nov. 11-13 — Fall radio meeting, sponsored by Electronic Industries Association Engineering Department. Among speakers will be Charles F. Home, EIA president, and Rear Admiral B. F. Roeder, assistant chief of naval operations in charge of communications. Manager hotel, Rochester, N. Y. Nov. 12 — Sixth annual National Press Photographers Association cross country seminars in photojournalism, Omaha, Neb. Nov. 12— Group W (Westinghouse Broadcasting Co.) fifth public service programing conference, Cleveland. FCC Chairman E. William Henry will be principal luncheon speaker. Other speakers include Secretary of State Dean Rusk, and Francis Keppel. U. S. Commissioner of Education. ■ Nov. 13 — International Advertising and Publicity Seminar, sponsored by the International Advertising Association and the world trade department of Los Angeles Chamber of Commerce, Ambassador hotel. Los Angeles. Keynote luncheon speaker will be Will C. Grant, board chairman of Grant Advertis:ng ("The World Is Your Market"). ■ Nov. 14 — Southern Ca'ifornia Broadcasters Association luncheon meeting, 12 noon, Hotel Continental, Los Angeles. John J. O'Connell, media director of Young & Rubicam, Los Angeles, will talk on "How To Get More Out of Radio's Mass Selectivity." Nov. 14 — Sixth annual National Press Photographers Association cross country seminars in photojournalism, Memphis, Tenn. Nov. 16 — UPI Indiana Broadcasters convention at the Indianapolis Press Club. Speaker is Edward F. Ryan, general manager for news and public affairs at WTOPAM-FM-TV Washington, who is president of the Radio-Television News Directors Association. Nov. 16 — Advertising Career Conference, sponsored by the Advertising Women of New York Foundation Inc., Commodore hotel. Speakers include Chet Posey, senior vice • president at McCann-Erickson, and Jean Rindlaub, vice president of BBDO. Nov. 16 — Sixth annual National Press Photographers Association cross country seminars in photojournalism, Hartford, Conn. Nov. 16— Annual meeting of UPI Broadcasters of Pennsylvania, Governor's Room, Penn-Harris hotel, Harrisburg. Nov. 16 — Second annual Wyoming Associated Press Broadcast News Clinic, Gladstone hotel, Casper, Wyo. Nov. 16 — Institute of Social Ethics, Georgetown University, discussion on ethics, advertising and responsibility. Participants to in NAB CONFERENCE DATES National Association of Broadcasters fall conference dates: Nov. 14-15, Dinkier-Andrew Jackson hotel, Nashville. Nov. 18-19, Texas hotel. Fort Worth. Nov. 21-22. Cosmopolitan hotel, Denver. Nov. 25-26, Fairmont hotel, San Francisco. United Press International news produces! 14 BROADCASTING, November 11, 1963