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This is the fifth straight year NBC Television has led the field in automobile advertising. But we really wouldn't like that to get around. First thing you know, some conclusion-jumpers will assume our television network is strictly a vehicle for vehicles.
The plain, non-gingerbread truth is that the types of sponsors on NBC are as varied as our program schedule— a schedule whose versatility" attracts more advertisers than any other network.
Sponsors have their special ways of making friends. Kraft chooses the tension-filled suspense play and the tension-less Perry Como. Du Pont favors both fictional drama and real-life specials. Hallmark is equally at home with classical and contemporary theatre.
In the news area, the Gulf Oil Corporation backs the famed "Instant Specials" while the "Huntley-Brinkley Report" is sponsored by companies as diverse as the Aluminum Company of America and the American Home Products Corporation.
Even the aforementioned auto-makers (who. after all. have a common goal of selling cars) use a variety of NBC shows for displaying their wares.
Chevrolet's television stage is the action-filled Ponderosa of "Bonanza." while Ford's setting is the hardly-moreserene suburbia of "Hazel." Chrysler's television messages are brought home through a full-hour drama series and the comedy-variety of Bob Hope.
Buick is represented on such diverse offerings as '"Sing Along W ith Mitch." Eleventh Hour." "Mr. Novak" and "Saturday Night at the Movies." And. for the day of October 1. the entire "Johnny Carson" and "Today" shows were purchased by Pontiac for the television unveiling of its 1 964 models.
And it's not merely the giants of American business and industry who choose to use NBC. We also serve many, many medium-sized and small companies— firms selling everything from cough-drops to potatoes.
In fact, there's only one type of small company we'd advise not to advertise on NBC: the one that wants to stay that way.
THIS IS XBC
. ..serving 4J 0.000,000 people all over the world