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5 FREE TRIPS TO
WHAT'S IN IT FOR US?
We get ten minutes of your time and attention. In that time, we can alert you to the unique marketing opportunities for you in PARADE. Your own answers to this contest will tell you why PARADE makes your dollars work harder —where you sell goods.
WHAT'S IN IT FOR YOU?
A luxurious 12-day trip to Europe for 2— or 1 of 150 U.S. Savings Bonds worth up to $100! More important, you discover how Parade Target-Marketing cuts fat from media budgets —concentrates dollars where market-size concentrates your customers.
THE ANSWERS!
Lean, powerful Parade Target-Marketing gives you cannonball coverage in the kind of markets in which your customers are concentrated. 3y targeting your markets, you cut the fat you get in overweighted, over-rated media big on figures, but light on coverage where your goods are sold.
You have 7 ways to buy Parade— but an infinite number of ways to use Parade. The total Parade 73-market network, "Jumbo", hits 12 million homes. Studies show 2 adults read every copy. Of these 24 million readers, an average of 75 '/< reach each page, say independent surveys. Thus, the Parade Jumbo Network
brings 18 million people to your message.
Big-city marketers can buy the 20-city Big-Top Network, sell 6,650,000 families, 80« in Nielsen "A" counties. In 53 other key markets, Parade Bandwagon Network brings your message to 5,400,000 homes, 2 out of 3 in Nielsen "B".
Parade Western Network covers 2 million homes in 14 West Coast markets. You can combine Western with Big-Top or with Bandwagon —or buy Jumbo without Western. Just choose the Parade network or combination that concentrates your dollars — targets the markets where you sell goods!
THE RULES
1. Anyone may submit an entry if employed by an advertiser or advertising agency using national advertising media, and who is in a position involving the marketing or advertising of goods or services. Employees of Parade Publications, Inc., its advertising agency, and other media are not eligible, nor are members of their families.
2. Entrants must fill out correctly and mail an official entry blank from a Parade advertisement or one secured from a Parade representative.
3. Entries must be postmarked by Dec. 31, 1963, and received by Jan. 7, 1964.
4. Correct entries will participate in a drawing conducted by D. L. Blair Corporation, an independent judging organization. Judges' decisions will be final on all matters relating to this offer. Winners will be notified in person or by mail within 30 days of the close of the offer.
5. Travel prize must be taken cn date specified. Trip is scheduled to start on March 27, 1964, and return 12 days thereafter.
6. All entries become the property of Parade Publications, Inc., and none will be returned. This offer is subject to all federal, state and local regulations.
THROUGH
PARADE PU6LI