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Marshall Pengra Wayne Kearl Jim Terrell
Part of the eight-man Texas task force.
Jack Harris Major market viewpoint
should be "by the market place and not by the federal government."
H. Randolph Holder, president and general manager of wgau-am-fm Athens, Ga., and a past president of GAB, restated the theme that the ad limits would probably put many small stations out of business.
E. L. Byrd, president of the Michigan Association of Broadcasters and general manager of wils Lansing, said the extremely varied conditions under which stations operate would mean that "each case would have to be considered and evaluated separately."
John Hopkins, president and general manager of kcop(tv) Los Angeles, supplied an affidavit that kcop "has not received over four letters in the past year" on overcommercialization. Mr. Hopkins summarized his argument by stating that the FCC judges overcommercialization through its analysis of renewal applications and said no further control is needed.
Wayne Kearl, general manager of
kens-tv San Antonio, Tex., noted that broadcaster self-regulation is a continuing dialogue which is always taking changes into account. "It would be a serious mistake," Mr. Kearl said, "to change this continuing process into a frozen design, as the FCC in effect proposes."
Joseph P. Dougherty of wpro-amfm-tv Providence, R. I., and president of the Rhode Island Broadcasters Association, showed that radio stations in Providence already suffer enough problems without commercial regulation by the FCC. The agency's own figures reveal that in 1950 the area had nine stations averaging a profit of $45,000 each. In 1960 the number of stations had climbed to 13, but profits had changed to loss — an average loss of $17,000 per station, Mr. Dougherty said.
Jack Harris, general manager, kprcam-tv Houston and president of the Association of Maximum Service Telecasters, said the FCC's proposal would
"impose restrictions on broadcasters'" that "would not only be unfair, but could eventually strangle the broadcast industry." By the time the FCC could "react to changing conditions," he warned, "there might only be time to attend the burial of some of the patients."
Mr. Harris ridiculed the FCC's reference to 2,500 complaints on commercials. "Stated another way, it is one complaint for each 270,000 broadcast receivers in the hands of the public," an "infinitesimal sample." He recalled Commissioner Robert T. Bartley's opposition to the commission proposal — "an irritating act of futility." The Texan also suggested that the subcommittee examine the language of the Rogers bill to close "possible loopholes" for means left to the FCC to carry out its purpose through routes other than rulemaking.
Other broadcasters who appeared included Morton H. Henkin, ksoo-am-tv Sioux Falls, S.D., and president of the
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John Hopkins Raymond Carow Joseph Dougherty More broadcast opposition to FCC plans.
(BROADCAST ADVERTISING)
Morton Henkin
Payson Hall Group owner opinion
BROADCASTING, November 11, 1963