Broadcasting Telecasting (Oct-Dec 1963)

No opposition seen to Elman, Reilly— yet FTC NOMINEES HAVE ROUTINE SESSION AT HEARING The Senate Commerce Committee conducted a brief hearing on the qualifications of nominees for the Federal Trade Commission Tuesday (Nov. 5), but held off final action. Nominees often are confirmed at executive sessions held immediately after hearings, but none was held Tuesday. It was expected the committee would meet soon, probably this week. Except for some pointed questions on wiretapping, John R. Reilly, 35-year Commissioner Elman Back for another FTC term? old Justice Department official and a Democrat, enjoyed a routine session. Commissioner Philip Elman, a Republican named to the FTC by President Kennedy in 1961, was renominated last month for a full seven-year term and merely went through the formality of being present. Endorsed by both the Republican and Democratic senators from Maryland, his home state, Commissioner Elman was excused without questioning. He has made a reputation as a frequent dissenter on the FTC, and for a while this fall there was speculation President Kennedy would not reappoint him. Senators Howard Cannon (D-Nev.) and Strom Thurmond (D-S.C.) asked Mr. Reilly about his understanding of wiretapping policies of the Justice Department. He heads the executive office for US. attorneys and is assistant to the deputy attorney general. Senator Cannon said after the hearing that it was obvious that Mr. Reilly was not familiar with laws governing wiretapping and that he had instructed the committee staff to write the attorney general to determine Justice's policy. Mr. Reilly had testified that he had no personal knowledge of wiretapping in the department, but said he understood wiretapping was legal as long as information thereby obtained was not divulged. Senator Cannon cited an instance where taps on telephones in Las Vegas hotels had been traced to an office Mr. Reilly A new face at the FTC? leased by the Justice Department. "If wiretapping is illegal for an individual," Senator Cannon said, "it certainly is illegal for the Justice Department." Business briefly . . . The Miller Brewing Co., Milwaukee, through Mathisson & Associates, that city, has purchased sponsorship in NBC-TV's Espionage, starting Jan. 15. The program is broadcast Wednesdays (9-10 p.m. EST). Beech-Nut Baby Foods, through Benton & Bowles, New York, has purchased sponsorship of the special ABC News Reports program on the Fischer quintuplets — scheduled for Nov. 17 (10:30-11 p.m. EST). John Hancock Mutual Life Insurance, Boston, through McCann-Erickson, New York, has purchased an alternateweek quarter hour in NBC-TV's Huntley-Brinkley Report beginning in January. Schick Inc., Milford, Conn., through Norman, Craig & Kummel, New York, has purchased sponsorship in NBCTV's Today through mid-December. Four advertisers have purchased sponsorship on NBC-TV programs to be broadcast during the fourth quarter of 1963 and the first quarter of 1964. The sponsors and their shows are: Canada Dry Corp., through J. M. Mathes, New York, Sing Along With Mitch, The Richard Boone Show, Espionage, International Showtime, Temple Houston, The Lieutenant and NFL Highlights; The Pillsbury Co., through CampbellMithun, Minneapolis, International Showtime, The Lieutenant and Temple Houston; Maybelline Co., through PostKeyes-Gardner, Chicago, The Lieutenant and Espionage and the Gillette Co., through Maxon, Detroit, The Joey Bishop Show and The Eleventh Hour. ABC-TV rings up $8 million in sales ABC-TV last week announced new and renewed prime-time sponsorship business representing over $8 million — most of the orders for programs during the first quarter of 1964. The network's continuing clients include: the American Tobacco Co. in The Jimmy Dean Show, Brown & Williamson Tobacco in Charming, Kaiser Jeep Corp. in The Greatest Show on Earth, Procter & Gamble in Burke's Law and the Block Drug Co. in The Price Is Right. Block Drug also purchased new sponsorship in Wagon Train, The Fugitive and Burke's Law. Norwich Pharmacal increased its already scheduled sponsorship in The Jerry Lewis Show, Breaking Point, Wagon Train, The Fugitive and The Outer Limits and signed for new sponsorship in Charming and Arrest and Trial. Other new sponsorships are: Schick Safety Razor in Combat and The Outer Limits; Beecham Products in The Outer Limits and Wagon Train; and Gillette in Arrest and Trial, Outer Limits, Wagon Train and Burke's Law. Rep appointments . . . ■ Wdrc Hartford, Conn.: Metro Radio Sales named national representative, effective Dec. 1. ■ Klub Salt Lake City: Savalli/Gates Inc. named national representative. Champion Oil buys 'Line' Champion Oil and Refining Co., Fort Worth, has signed to buy one-minute participations in Official Films Inc.'s Battle Line series in 15 markets in Oklahoma, Nebraska, Kansas, Minnesota, Iowa and North and South Dakota, it was announced last week by Charles 54 (BROADCAST ADVERTISING) BROADCASTING, November 11, 1963