Broadcasting Telecasting (Oct-Dec 1963)

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"I am very grateful for the many letters and words of encouragement I have received from television station operators over the past three years and for the unstinting help and cooperation of every member of the committee on even* occasion. I look forward to my continued participating in committee activities as time permits." Republican complains about ABC's 'Crisis' A charge that the ABC-TV broadcast Crisis: Behind a Presidential Commitment was not a true documentary but "in fact, partly a staged performance," was made last week by Charles J. Conrad, minority floor leader of the California state assembly. Mr. Conrad, a Republican from Sherman Oaks, made the charge in a letter to William E. Miller. Republican national chairman, urging him to demand an FCC investigation of the program. '"I have worked in the motion picture and television industry for many years," Mr. Conrad wrote, "and am confident that anyone familiar with broadcasting techniques will concur in my opinion ... On the other hand, millions of viewers must have taken it to be a completely factual and spontaneous presentation. The administration which calls for 'truth in advertising' for shaving soap and beer commercials apparently has no such scruples when it involves prominent members of the Democratic party. . . . "The situation should be cleared before the presidential campaign," Mr. Conrad concluded. "Otherwise we may witness the staged recreation of a conversation over the hot line to Moscow a few days before the November election giving the impression that Mr. Kennedy single-handedly averted nuclear war." Westinghouse conference draws 300 to Cleveland More than 300 leaders in broadcasting, government, education and entertainment are in Cleveland this week for the fifth Westinghouse Broadcasting Co. Conference on Public Service Programing to be held since 1957. The theme of the three-day conference, which begins today (Nov. 11) is Communications and Communities. Activities include panel sessions, seminars and "shirt sleeve" working sessions. Among the top government officials scheduled to address the conference are FCC Chairman E. William Henry, Secretary of State Dean Rusk, who will give a background briefing on world affairs, and Francis Keppel. U. S. Commissioner of education. TIO shoots holes in 'violence' test Television Information Office has mounted a counterattack against a Look magazine article "What TV violence can do to your child." The Oct. 22 article by Albert Bandura, PhD, a Stanford University psychologist, described an experiment which purported to show that children will copy aggressive behavior patterns seen on TV. The experiment involved 96 children, divided into four groups. Three groups witnessed aggressive behavior against a "Bobo" doll — one group saw real-life adults, another saw a motion picture of an adult attacking the doll, and the third saw a motion picture, projected through a TV set, in which an adult disguised as a cartoon cat attacked the doll. The fourth group saw no aggressive action. According to Dr. Bandura, the three groups which witnessed aggressive behavior were "twice" as aggressive as the fourth group. TIO, in its rebuttal of the article, which has been sent to TIO sponsor stations for "apropriate local use," criticized it on several points including: "A Bobo doll is made to be struck." The toy "is made precisely for the purpose of being knocked around by children." The experiment was "direct instruction in violence," TIO continues and asks "Wouldn't a similar demonstration on how to hit a punching bag or how to kick a football have similar results?" The article states that the three groups exhibited "twice as much aggression" as the control group but does not say how much or what kind of aggression the control group exhibited, TIO observes in calling the experiment a "highly artificial situation." TIO further criticizes the experiment because no parents were present. The article states that "most parents quickly suppress any learning that conflicts with what they consider desirable conduct." TV's impact, it continues, can only be isolated and measured "when parental influences are removed." TIO counters that "what a child will do under normal conditions cannot be projected from his behavior when he is so carefully isolated from normal conditions and influences of society." Harold Mendelsohn, PhD, director of research at the University of Denver's School of Communication Arts, in a letter to Look said the fourth control group should have included the presence of a parent of each child in the TV situation "in order to measure the countervailing influence of Bandura's very own point about parental BROADCASTING, November 11, 1963