Broadcasting Telecasting (Oct-Dec 1963)

posture of aural broadcasting at last week's meeting. As a result, he said, the request for an FCC hearing was made to examine the problems of AM in "closest detail." The proceeding was formally requested in the association's reply comments in the FCC inquiry on AM allocations and the relationship between AM and FM (see story page 62). In opposing AM powers in excess of 50 kw, ABS said that it is convinced such operations will have an adverse effect on the radio service now enjoyed by millions of Americans and seriously endanger the future sound development of aural broadcasting. "Any attempts to destroy or degrade the present fine radio service must be vigorously protested," ABS said. "ABS firmly believes that the interests of the public will not be served by granting such 'super power' and will vigorously oppose all such proposals and requests." Five Class 1-A stations have asked the FCC for powers of 500 kw on an experimental basis. The commission has not as yet accepted these applications. At last week's meeting, the ABS board established a technical committee to make actual field research on aural signals. Jay Wright, engineering director of the Crown Stations, is chairman while Phil Laeser, wtmj Milwaukee, will head a subcommittee to conduct the actual field work. ABS was formed last spring with the first membership meeting held in conjunction with the Chicago convention of the National Association of Broadcasters (Broadcasting, April 8). All AM stations are eligible for membership, according to Charles Bevis, executive director. Eagle soars to heights in 'cantesf For the best of nearly 6,300 entries in a Butter-Nut Coffee "cantest" promotion by wtmj-tv Milwaukee, Dr. and Mrs. Richard L. Rech received a symbolic key to their new prize home during Butter-Nut commercial on the station's Oct. 24 weather-news program sponsored by Butter-Nut for the past 12 years. Bill Carlsen wtmj-tv weatherman (above) holds the red, white and blue eagle made out of Butter-Nut cans. There were a total of 130 prize-winning entries in the contest, ranging from artistic decorations to toys and other intricate objects. On weekend display at the wtmj-tv studios, nearly 7,000 people viewed them. Butter-Nut agency: TathamLaird, Chicago. KSON pushes C&W format with $25,000 campaign A $25,000 promotion campaign for its country and western programing has been started by kson San Diego. The all-media push includes spots on kfmb-tv and xetv(tv), both San Diego; ads in nine area papers; billboards; transit posters; airplane banners; roving bands: and taxi posters. Additional promotional material in FANFARE eludes: hospitality hostess greetings to newcomers to the community; distribution of 25,000 imprinted paper dry cleaning bags through four outlets; and distribution of 300,000 leaflets through the 10 DeFalco Food Giant super markets in the San Diego area. The C&W format, which has also received extensive on-air promotion on kson, began Sept. 29. Wilson and Stodelle Advertising, San Diego, is handling the campaign. Boy Scouts tour WLW's modern farm City-bred Boy Scouts were treated to a weekend in the country last month by wlw Cincinnati, which opened its Everybody's Farm in Southwestern Ohio to the youngsters. A part of the station's regular farm department public service program, the outing drew 900 scouts, a new record for attendance in a single day, although the farm draws approximately 15,000 persons a year. The farm is the site of wlw's transmitting tower. The Mound Builders' Area Council Boy Scouts were given guided tours of the modern, well-equipped farm by the station's farm department. Drumbeats . . . What about the salesman? ■ ABC-TV will run a contest in the Nielsen 30city markets to find "Miss Farmer's Daughter USA '64." The promotion, which ties into the network's Farmer's Daughter series, will give the winner a role in an episode of the series. Akron's Doll ■ Judy Doll, winner of the Miss Teen-age America contest, was the second representative of wakr-am-fmtv to reach national prominence in this year's beauty pageants. Peggy Emerson, who represented Ohio in an earlier Miss Teen-age contest, was in this year's Miss America contest. Deadline set ■ Feb. 15, 1964 is the deadline for entries in the third annual "on-the-air" awards of the Broadcasters Promotion Association. All radio and TV stations are eligible to enter on-air promotions used between Oct. 1, 1962 and Dec. 31, 1963. Information and entry blanks are available from BPA, 215 East 49th Street, New York 17. Friendly foe ■ Kttv(tv) Los Angeles last week issued a new program schedule which, in addition to the kttv programs, lists those of the other six Los Angeles VHF stations, with a full page devoted to each. 88 BROADCASTING, November 11, 1963