Broadcasting Telecasting (Oct-Dec 1963)

$43 billion this year and will be near $60 billion by 1970. "Assuming that radio and television advertising grow at the same rate, the $90 million now invested annually [in Canadian broadcast advertising] should grow to $125 million by 1970." CBS to buy part of Canadian CATV CBS has acquired an option to purchase an interest in a community antenna TV system serving 17,000 subscribers in Vancouver, B. C, Canada, it was announced last week. In a joint statement, Merle Jones, president of the CBS Television Stations Div., and Sydney Welsh, president of Vancouver Cablevision Ltd., said that the Canadian firm would retain control. The American network will make a loan to Cablevision which will enable the CATV system to expand its services to a potential 70,000 subscribers, Mr. Welsh said. Mr. Jones said CBS has made recent investments outside the U. S. and the Canadian option is in line with the network's foreign expansion. Mr. Welsh also owns a system in Victoria, B. C, which was not included in the option. Venezuela TV network to compete with itself The six-station Venevision network in Venezuela has formed a subsidiary "local" network, Tele-Trece, which will compete with the parent company's stations in the Valencia-Caracas market. ABC International, which has a minority interest in and represents Venevision, says local advertiser demand for more media time in the heavily populated areas of Venezuela had prompted the move. The new channel 13 signal will originate in Valencia with satellites in Caracas and Maracay. ABC International supplies approximately 75% of Venevision's programing, and also acts as the network's sales representative. It now buys for stations in 21 countries. Last week ABC International reported $750,000 worth of purchases of program product for its foreign affiliates during the week of Oct. 18. TTI forms new company for Gibralter radio Thomson Television (International) Ltd., owned by Canadian millionaire Roy Thomson, which for the past year has run Gibraltar's commercial TV station is expanding its operations into commercial radio in the British colony. A new government-controlled broadcasting corporation has been set up which will take over the TV station, ACRTF's new date Annual convention of the Association Canadienne de la Radio et de la Television de la langue Franc aise (ACRTF), French-language Canadian Radio and Television Association, has been changed from Nov., 10-12 to Nov., 17-19 at the Chateau Frontenac hotel, Quebec City. but TT(I) Ltd. will continue to run it on a contractual basis. In addition, it will begin a commercial radio station For this purpose a new company, Thomson Radio and Television (Gibraltar) Ltd., has been formed with James Coltart, managing director of the Thomson Organization, as its managing director. Other members of the board are Hugh Begg, Desmond O'Donovan and Gordon Currie. Abroad in brief . . . Grey in Japan ■ Grey Advertising Inc., New York, has joined Daiko Advertising Inc., third largest agency in Japan, to form Grey-Daiko Advertising Inc. in Tokyo. Daiko says its annual billings come to more than $46 million, one-third of which is in TV. Grey reports that its annual billings have risen to more than $80 million. A continuing exchange of agency personnel between the U. S. and Japan is planned. Foreign offices ■ Wrather Corp.'s Telesynd Division is appointing sales representatives in London, Rome, Berlin, Mexico City, Sao Paulo, Brazil, Sydney, Australia, Tokyo and Nigeria to distribute its TV shows. Fee increase ■ Television licenses will go up in Norway next year, along with gasoline and liquor taxes, under a budget submitted to the Norwegian legislature. A television license, which is an annual tax on all households using a TV set, is up by 25% to $17.50. Telesynd rep named ■ Orient Television of Tokyo has been appointed Far East sales representative of Telesynd, which has distribution rights to Lassie, The Lone Ranger and Sergeant Preston. Orient will handle sales of these shows in Japan, Okinawa, Hong Kong, the Philippines, Australia and other Far Eastern markets. Heinz in Canada ■ H. J. Heinz Co. of Canada Ltd., Leamington, Ont., has signed for a half-hour afternoon program for 32 weeks on the CBC's French-language radio network. The programs deal with preventive medicine and child care. Agency is MacLaren Advertising Ltd., Toronto. "THE TRUTH ABOUT COMMUNISM" Ronald Reagan, Host and Narrator "Many thanks for the film which I have had an opportunity to present to the FBI. ... I am told that THE EXPERTS THERE CONSIDER IT REALLY ONE OF THE BEST THEY HAVE SEEN." James W . Symington, Administrative Assistant Office of the Attorney General Washington, D. C. AND THESE EXPERTS AGREE: "Your film, with Ronald Reagan's commentary, is as good or BETTER THAN ANYTHING OF THIS NATURE THAT HAS COME TO OUR ATTENTION." Charles J. Arnold, Director National Public Relations Division The American Legion "... A REMARKABLE ACHIEVEMENT. It seems to me that every responsible citizen of the United States should see this film . . . DESERVES THE WIDEST POSSIBLE DISTRIBUTION." Charles Malamuth, Senior Research Associate, Institute for Study of Soviet Strategy and Propaganda, U.S.C. Written, Produced, Directed and Edited by Sid O. Fields Sold in 24 markets to date SID O. FIELDS PRODUCTIONS DOCUMENTARY FILMS 5437 Laurel Canyon Blvd., No. Hollywood, Calif. Phone 769-401 I, Area Code 213 "THIS IS A VERY SPLENDID FILM AND ONE WHICH SHOULD BE SHOWN WIDELY TO MATURE AUDIENCES." Felix B. Stump, Admiral USN (Ret.) Freedoms Foundation at Valley Forge "IT SHOULD BE SEEN BY EVERYONE." Arnold Finch, Director In-Service Training Department L.A. City Schools Districts "Your fine production, "The Truth About Communism, is SUPERB AND EXTREMELY WELL RECEIVED ... The proof of the enthusiasm of the community is the fact that WE ARE REPEATING IT OVER KTVI." Richard H. Amberg, Publisher St. Louis Globe-Democrat BROADCASTING, November 11, 1963 81