Broadcasting Telecasting (Oct-Dec 1963)

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50 Cents BROADCASTING J THE BUSINESSWEEKLY OF TELEVISION AND RADIO NOVEMBER 18, 1963 Radio-TV's 50 biggest agencies in 1963 again led by JWT 27 Schroeter tells advertisers to do battle with TV 'clutter' 50 Pastore backs Collins's plan for conference on TV commercials 58 Public service problems and possibilities probed at Group W symposium 78 COMPLETE INDEX PAGE 7 Cons* KPOJ PORTLAND, OREGON on 40 years of service to Portland and the broadcasting industry