Broadcasting Telecasting (Oct-Dec 1963)

WEEK IN BRIEF J. Walter Thompson, for sixth year, leads in radio-TV billings: $160 million is $27 million above 1962 expenditures. Y&R ranks second with $127.1 million in BROADCASTING'S 12th annual survey. See . . . JWT RADIO-TV HITS $160 MILLION ... 27 Wisdom of surveying community leaders questioned at Westinghouse public service conference. Mrs. Saarinen says all you'll hear are their views. Conference examines torrent of public service ideas. See . . . COMMUNITY NEEDS IS MAIN TOPIC ... 78 Retiring ANA chairman advocates "militancy" in fight against TV clutter. Meeting hears views on need for more audience information, including such new items as "temperament" and "psychological identification." See . . . CALL TO ARMS FOR ADVERTISERS ... 50 Harris chides broadcasters for reliance on ratings. Expresses belief that FCC's fairness doctrine may mean end of editorializing. Calls for licensees to be master in their own house. See . . . CRITICIZES RATING 'STRANGLEHOLD' ... 76 Collins-Pastore entente foreshadows renewed drive on commercial practices. Collins plans meeting with broadcasters, advertisers and agencies next month and Pastore calls for similar session on Hill. See . . . SUMMIT MEETING PLAN REVIVED ... 58 News of CBS plan to split stock sends price up by four points. Healthy third quarter, dividend payment and lead in TV programing makes CBS one of the 10 most active shares in exchange trading. See . . . CBS PLANS TO SPLIT STOCK ... 88 Broadcasters continue battle against government intrusion at Nashville NAB meeting. Delegates unanimously reject Henry's suggestion that citizens advisory councils be established. See . . . NAB'S UNINVITED GUEST ... 68 Henry tells Congress that staff is being given more authority to diminish backlog on station ownership changes. Delegation has helped in cases disposed, but new ones equal actions. See . . . NEW AUTHORITY KEY TO LOCK ... 73 House communications unit to meet today to give FCC activities the once over. On agenda of Rogers committee are commercials, fees and fairness. Texas Democrat fears FCC usurping legislative functions. See . . . ROGERS SCREENING FCC ACTIONS ... 70 Midwest says Plains Television petition for divestiture is groundless. Says Plains itself is more vulnerable to same charges, asks that request of UHF group for FCC action be dismissed or denied. See . . . MIDWEST ANSWERS PLAINS . . . 74A DEPARTMENTS AT DEADLINE 9 BROADCAST ADVERTISING 27 CHANGING HANDS 74 CLOSED CIRCUIT 5 COMMERCIALS IN PRODUCTION 48 DATEBOOK 12 EDITORIAL PAGE 114 EQUIPMENT & ENGINEERING .... 89 FANFARE 100 FATES & FORTUNES 94 FILM SALES 84 FINANCIAL REPORTS 88 FOR THE RECORD 101 INTERNATIONAL 92 LEAD STORY 27 THE MEDIA 68 MONDAY MEMO 22 OPEN MIKE 16 OUR RESPECTS 113 PROGRAMING 78 WEEK'S HEADLINERS 10 KM BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday, 53rd issue (Yearbook Number) published In November by Broadcasting Publications Inc. Second-class postage paid at Washington, D. C, and additional offices. Subscription prices: Annual subscription for 52 weekly issues $8.50. Annual subscription including Yearbook Number $13.50. Add 12.00 per year for Canada and $4.00 for all other countries. Subscriber's occupation required. Regular issues 50 cents per copy. Yearbook Number $5.00 per copy. Subscription orders and address changes: Send to Broadcasting Circulation Dept., 1735 DeSales Street, N.W., Washington, D. C, 20036. On changes, please Include both old and new addresses plus address label from front cover of magazine. BROADCASTING, November 18, 1963 7