Broadcasting Telecasting (Oct-Dec 1963)

though the codes had set time limitations for commercials, it was becoming more and more evident "that there is a serious need for the development of supplemental qualitative standards and limitations on program interruptions if there is to be any real gauge of whether broadcasters are handling radio and television advertising in a manner which is satisfying the needs and desires of the public." The setting of qualitative standards, Governor Collins said, must await the development of research projects, some of which are underway. As to the December meeting which Governor Collins said would explore "many facets of this problem," he hoped it would "provide a start" toward "further effective self-regulatory efforts." He said that in his arrangements for the meeting he had "already had initial favorable contacts with the Association of National Advertisers and with certain other interested parties." For some time the ANA has been publicly arguing for a reduction in what it calls the "clutter" of promotional announcements in program breaks. Last week, at its annual convention, the ANA was urged to adopt a militant campaign against clutter (see page 50). Agency appointments... ■ Eldon Industries Inc., Hawthorne, Calif., toy manufacturer which has acquired exclusive rights to four special half-hour color programs on road racing from Triangle Broadcasting for placing in top 50 TV markets, has named KlauVan Pietersom-Dunlap, Milwaukeebased agency. KVPD is opening a Los Angeles office to handle the account. ■ Toyota Motor Sales Corp., Los Angeles, user of radio and print, moves its national account from Compton Advertising to the new West Coast division of Clinton E. Frank Inc. effective Jan. 1 . Frank recently acquired Tom Lowey & Associates, Los Angeles agency. ■ Imperial Casualty and Indemnity Co., Omaha, appoints Savage-Dow Inc., Omaha. The firm, a wholly owned subsidiary of Standard Oil Co. (Indiana), this month starts a campaign to introduce a family automobile insurance plan which permits holders of American Oil Co. (Standard's marketing subsidiary) credit cards to pay for insurance on a monthly basis. The campaign will be expanded to other areas soon, Savage-Dow says. 1 DOWN, 1 TO GO Elman approved; Reilly faces hearing, then uncertainty The Senate approved one of the President's two pending nominees to the Federal Trade Commission last week, but the Commerce Committee said it had some more questions for the other. The committee okayed Commissioner Philip Elman Tuesday (Nov. 12) and he was approved by the Senate the next day. Commissioner Elman was reappointed to a full seven-year term by President Kennedy and was unopposed at his hearing (Broadcasting, Nov. 11). It was another story for John R. Reilly, an assistant to the deputy attorney general presently heading the executive office for U. S. attorneys. Mr. Reilly was questioned about his knowledge of wiretapping practices and policies in the Department of Justice during his Nov. 5 hearing. Last week the committee sent him a letter with more questions. A committee source said the nominee was asked to clarify his views on wiretapping. It was expected his answers would be back to the committee by today (Nov. 18). The committee is scheduled to meet again tomorrow and Mr. Reilly 's nomination could well come up then. However, the youthful Justice Department official faces still another obstacle even if the committee and the Senate give him their approval. There may not be room for him on the FTC. Commissioner Leon Higginbotham, whom Mr. Reilly was named to replace, doesn't plan to leave the five-member commission until he has been approved for a new job President Kennedy has picked out for him. The President nominated Commissioner Higginbotham to be a judge of the U. S. District Court of the Eastern District of Pennsylvania on Sept. 25. But the Senate Judiciary Committee, which would conduct his nominating hearing, has set no date for it, and none was in sight last week. The commissioner has the support of Pennsylvania's Democratic and Republican senators. A spokesman for Senator Joseph S. Clark (D-Pa.) said Thursday (Nov. 14) that it was expected that the commissioner's nomination may be a "difficult one," but that Senator Clark was hopeful it may come this session. A Negro, Commissioner Higginbotham may be encountering some difficulty with the Judiciary Committee from high ranking Southern Democrats. NFL Thanksgiving game is sold out on Mutual The Ford Division of Ford Motor Co., Detroit, through J. Walter Thompson, New York and Detroit, and Chemical Compounds Inc. (STP oil additive), through Standart and O'Hearn, Kansas City, Mo., will co-sponsor Mutual's coverage of the annual Thanksgiving Day National Football League game between the Green Bay Packers and the Detroit Lions. Eversharp Inc., through Compton, has bought one-half of Mutual's broadcast of the Army-Navy football game on Nov. 30. FTC says Enurol ads false National Research Corp., Lafayette, La., has been charged by the Federal Trade Commission with making false therapeutic claims in radio and TV advertising for Enurol medication. Also, the FTC said, National Research has misrepresented that it is a nationwide organization engaged in scientific research. Contrary to the firm's commercials, Enurol is not a new medical or scientific discovery and is not of value in the prevention, treatment and relief of arthritis, bursitis, rheumatism and other degenerative diseases, the FTC said. Armour back in national radio swing The new heavy radio spot drive running this month on 138 stations in 40 markets for Armour & Co. through Young & Rubicam, Chicago, to sell franks and other meat products is only the beginning. After a brief holiday hiatus, Armour expects to return to radio with a further extensive saturation schedule. The big meat packer's new drive in radio marks the firm's first national use of the medium in a number of years. During the past couple of years Armour has relied heavily upon local newspapers and constituted the largest single meat or food product account in that medium in some areas. Local papers will continue to be used, however, for special promotions. One significant aspect of Armour's new radio campaign is the use of a Chicago recording group called "The J's With Jamie" and a tie-in with Columbia Records which is promoting a new popular music album of the singing group. Their sudden rise in the pop field has been attributed in large part to their successful several years' performance in radio-TV commercials and jingles. Young & Rubicam said many stations have ordered the song album spontaneously to play on the air z.r.6 to give as a promotion to lo:al accounts. The quartet "stole the show" before the CBS Radio Affiliates Convention last month, according to Columbia Records. Their entertainment: a medley of commercials. 60 (BROADCAST ADVERTISING) BROADCASTING, Novamber 18, 1933