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If you would like to buy radio and television announcements in Des Moines on participating programs hosted by personalities who have been at a station long
enough to strongly establish themselves who have exposure on both radio
and TV so they're far better known than air people at any other stations who serve their audiences by giving important information on community
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service projects who are recognized by these same audiences as real
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friendly, pleasant people with families that they'd welcome as neighbors and who know the professional way to do polite and persuasive selling
for you***** buy KRNT RADIO and KRNT-TV, Channel 8.
We have 2 Twenty Year Club air people. On KRNT Radio — 7 who have been with us 15 of our 28 years. On KRNT-TV — 8 who have been here since we went on the air 8 years ago. You need such stability to build audience loyalty to the stations, personalities and to the products they represent.
"X Inter-media Motivation Factor. Whereas most operations keep Radio and Television separated, ours embrace each other. In our opinion, both media and personalities and sponsors are far better off for it.
"A" "7^* All our personalities read the cards and letters about church chili suppers and women's club rummage sales and teen-age car washes and men's charity shows and a thousand other small-but-so-important efforts by friends in our community. These folks know we will help them publicize it. We're kind and gentle people in this phase of our operation.
"7T "X" "X" "X" Central Surveys, 1962. "Which radio and/or television personalities would you like to have as next door neighbors?" KRNT personalities were an overwhelming choice.
Both KRNT Radio and KRNT-TV do more local business than any other station in the market. By far the greatest number of these advertisements are done "live" by our personalities. They have the experience — the "know-how" to make folks "go-now" and buy now.
KRNT and KRNT-TV
DES MOINES
An Operation of Cowles Magazines and Broadcasting, Inc. Represented by The Katz Agency, Inc.
BROADCASTING, November 18, 1963
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