Broadcasting Telecasting (Oct-Dec 1963)

pill now being used in Puerto Rico and Kentucky. Reporter David Brinkley will moderate the program, which will include an interview with Dr. John Rock, director of the Rock Reproduction Study Clinic in Boston and co-developer of the first oral contraceptive. AMA sets contest deadline The American Medical Association has announced its 1964 Medical Journalism Awards competition for distinguished radio and television and print media reporting on medicine or health. The AMA will award $1,000 and a plaque in each of five categories. Deadline for entries published or broadcast in 1964 is Feb. 1, 1965. Awards will be announced April 15, 1965. Further information is available from the AMA, 535 North Dearborn Street, Chicago 10. $1 million film buy Wnew-tv New York last week announced the largest single feature film acquisition deal in the station's history — a $1 million purchase of 125 pre1948's from MGM-TV. The pictures include "Woman of the Year," "Treasure Island," "Edward My Son," "Dr. Jekyll and Mr. Hyde," "Thirty Seconds Over Tokyo," "They Were Expendable" and "Command Decision." Closed circuit to link 25 cities for GOP rally The Republican party will kick off its 1964 election campaign with fund raising dinners in major cities tied together by closed circuit TV Jan. 29. The telecast, handled by Theater Network Television of New York, will cost about $250,000 for the 25 cities scheduled as of last week. Film excerpts will be made available to broadcasters, TNT said. A program which included satirical references to the Kennedy administration has been scrapped, but other entertainment is being planned. Meanwhile, the party's plans for TV appearances by GOP leaders were unchanged and included former President Eisenhower and Vice President Nixon, Arizona Senator Barry Goldwater and Governors Rockefeller of New York, Scranton of Pennsylvania and Romney of Michigan. Emphasis will be on $100-a-plate dinner formats, a party spokesman said last week, but because this will be the GOP's major fund-raising effort for next year, the party is urging contributions well in excess of that figure. The party is presently $200,000 in debt. It held a similar TV-linked rally early in 1962. BROADCASTER PREFERRED IT'S THE GATES "BIG G' IN THE 1KW AM FIELD Designed around the dependable 833A tube, the Gates BC-1G 1KW AM Broadcast Transmitter assures reliability. Silicon rectifiers, swingout accessibility, simplified cooling (no noisy blowers in the "Big G") are but a few of the bonuses you get with this Gates favorite. Why do broadcasters buy ten "Big G's" each month? An eight page brochure called ADV-112A will help you understand. A Subsidiary of Harris-lntertype Corporation QUINCY, ILLINOIS Offices in: Houston, New York, Los Angeles, Washington, D.C. In Canada: Canadian Marconi Company, Montreal Export Sales: Rocke International Corporation, New York City TW3 matches Mitch That Was the Week That Was, previewed last month by NBC-TV, reportedly caused high viewer interest levels on a par with response to the first presentation of Sing Along with Mitch in 1960. Reaction figures comparing the two shows were released last week by TvQ, New York television research firm. Sing Week Along That Was Respondents familiar 20 14 with show — percent Percentage who con 9 6 sidered show a "favorite" (from all respondents) Percentage of those 43 44 familiar with show who considered it a favorite That Was the Week That Was, often shorted to TW3, has been scheduled for Friday nights by NBC-TV (Broadcasting, Dec. 9). It is a satiric review of the week's news. CORPORATION No change in Paar libretto NBC reported late last week that there is no change in the situation concerning comedian Jack Paar, who has announced that he will leave the network because of a schedule dispute. There had been speculation that Mr. Paar's Friday night show would be expanded to run from 9:30-11 p.m. EST, but the 9:30-10 p.m. time slot being vacated by Harry's Girls was given instead to the new topical satire program That Was the Week That Was. One-third sponsorship of the new show, scheduled to make its debut Jan. 10, has been purchased by Clairol Inc., through Foote, Cone & Belding, New York and by Brown & Williamson Tobacco through Post-Keyes-Gardner. 'Making of President' on TV Theodore H. White's Pulitzer prizewinning book, The Making of the President 1960, has been adapted for television for showing on ABC-TV Sunday, Dec. 29 (8:30-11 p.m.). Produced by Wolper Productions Inc., the script was written by Mr. White before the assassination of President Kennedy. Following the President's death, Mr. White made no changes in the script, but did add a short prologue to the story that tells how Mr. Kennedy and Richard Nixon became their parties' candidates for the presidency and how Mr. Kennedy was elected. Xerox Corp., through Papert, Koenig, Lois, Inc., New York, will sponsor the program. 58 (PROGRAMING) BROADCASTING, December 16, 1963