Broadcasting Telecasting (Oct-Dec 1963)

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penal itohbap &ateS BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Reduced Rates Effective through December, 1963 ONE YEAR SUBSCRIPTION 52 WEEKLY ISSUES— $8.50 EACH ADDITIONAL GIFT— $7.50 Please send 52 issues of BROADCASTING as my gift to name title/position company name street & number city state Sign gift card. title/position company name $16-00 street & number city state Sign gift card. title/ position company name $23-50 street & number city state Sign gift card. title/ position company name $31.oo street & number city state Sign gift card. additional subscriptions may be listed separately at $7.50 ill order, will be checked m the event of duplication you will be notified immediately 2 I enclose $ ] please bill street & number city state W IR0ADCASTING Subscription Department • 1735 DeSales St., Wash., D. C. 20036 62 (PROGRAMING) revised keep shifting, but ultimately it is expected to be a far simpler one to complete than the one for television. Present proposals would require applicants to report on commercials carried by percent of programing material. The applicant also would be required to report on a survey of community needs and on plans for carrying various broad types of programing, such as news, public affairs and entertainment. Answer due Tuesday on NCAA football The television committee of the National Collegiate Athletic Association will open sealed envelopes in New York's Manhattan hotel Tuesday (Dec. 17), and the high bidder will receive rights to major collegiate football games for 1964 and 1965. CBS-TV ended its two-year, $10.2 million pact with the Alabama-Miami game last Saturday (Dec. 14). The NCAA games, which have been shown on all three networks in the past decade, are expected to go for $11 million to $11.5 million. While some industry sources feel the figure could be higher, others say the point of saturation in buying rights is very near. These people also point to the upcoming bids for the National Football League games, also concluding a $9.3 million, two-year, CBS-TV contract. It is expected the NFL bids will be $1 million to $2 million higher than those for the NCAA, and the question of just how much of an increase sponsors will take is paramount (Broadcasting, Sept. 30). WJRZ has repertory group Wjrz Newark announced last week it has formed a new repertory company for a weekly 2Vi-hour program of American and European drama. The company is under the direction of Ann Giudici, whose credits include several off-Broadway plays. Wjrz plans to tape the programs throughout the winter, with the first broadcast to be presented next April. A Children's Theater of fantasy and dramatic readings of clasical literature for the younger audience also will be presented on Saturday mornings. Oswald special set on CBS-TV CBS-TV has scheduled The Law and Lee Oswald, a one-hour special on the legal aspects involved in the case of Lee Harvey Oswald — suspect in the assassination of President Kennedy — Dec. 22 (2-3 p.m. EST). The discussion program, will focus on the question of whether Oswald was receiving all his constitutional rights under due process of law. There have BROADCASTING, December 16, 1963