Broadcasting Telecasting (Oct-Dec 1963)

Ever fake the PULSE of your HOOPER? WILS did. We found our PULSE to be remarkably like our HOOPER. Both show how well Lansing likes Radio WILS . . . like this: PULSE: May 1-21, 1963 6AM-12Noon WILS 12Noon-7PM AUDIENCE ESTIMATE HOOPER: Jan. -Mar. 1963 7AM-12Noon WILS 12Noon-6PM SHARE OF RADIO AUDIENCE Our PULSE audience composition showed WILS having from two to three times the adult listeners in each measured time period from 6 AM to 7 PM. What earns this audience for WILS? We broadcast 24 Hrs.-A-Day. We have news 48 times a day . . . plus editorials We feature our D.J. Personalities. They are liked. We go where the action is. We did 1 25 trailer remotes last year. Why Lansing is your market SALES MANAGEMENT Ranks us: 21st in Retail Sales per Household (3rd in Metro Cities over 200,000) 94th in Population and Households (always in the top 100) Lansing is the state capital and the home of Oldsmobile and Michigan State University (more than 25,000 students). For more information contact our rep (Venard, Torbet& McConnell. Inc.) or, write to: 5,000 WATTS / 24 HOURS A DAY 66 ing during the Christmas holiday season. The program was produced by Triangle Stations at wfil-tv Philadelphia and features Dick Clark as host. 'Bingo' purchased ■ TV Bingo, a live syndicated show produced by Idea Research and Development Corp., Santa Rosa, Calif., has been purchased by 11 more stations and is now in 67 markets, according to Jerry Baker of Idea Research. Latest sales are to wky-tv Oklahoma City; kris-tv Corpus Christi, Tex.; wtvk(tv) Knoxville, Tenn.; wxtv(tv) Youngstown, Ohio; wthi-tv Terre Haute, Ind.; kxly-tv Spokane; wsjv(tv) Elkhart-South Bend, Ind.; wtaf(tv) Marion, Ind.; kmtv(tv) Omaha; kacb-tv San Angelo, Tex.; and cjto-tv Toronto. Esso adds 3 stations The addition of three stations brings to seven the number that will show the monthly Esso World Theater anthology of eight different National Heritage programs. Standard Oil of New Jersey, through Needham, Louis and Brorby, is the sponsor (Broadcasting, Nov. 25). New stations are wmal-tv Washington, wbal-tv Baltimore and wxex-tv Petersburg-Richmond, Va. The series begins Jan. 12 on wor-tv New York Ampex sales up 12% in first half Sales for the first half of its fiscal year were up 12%, Ampex Corp. President William E. Roberts has reported, although after-tax earnings remained about the same. Six months ended Oct. 31: 1963 1962 Earned per share* $ 0.28 $ 0.28 Sales 48,217,000 43,120,000 Earnings before taxes 4.239.000 3,724,000 Net earnings after taxes 2,205,000 2,169.000 * Based on 7.827,434 shares outstanding on Oct. 31, compared to 7,799,407 outstanding same period last year. Collins declares dividend Collins Radio Co. announced a semiannual cash dividend of 20 cents per common share last week, payable Jan. 2, to stockholders of record Dec. 23. Similar dividend was paid last July 3. Three months ended Nov. 1 : 1963 1962 Earned per share* $ .40 $ .32 Net sales 66,356,000 55,628,000 Net income 888,000 705.000 Restated net income (1) 883,000 (1) Restated net income shows amounts as thev would have appeared for the first quarter of fiscal year 1963 had a change from accelerated to straight-line depreciation, adopted subsequent to the first quarter of 1963, been made at that time. *Based on 2,230,080 common shares outstanding, compared to 2,230.064 for same period last year. with "England: Puritan versus Cavalier." Other stations signed are whdhtv Boston, wokr(tv) Rochester, N.Y., and wnhc-tv New Haven, Conn. Dates set for NBC, CBS annual news roundups Both CBS and NBC have again called key correspondents from posts around the world to gather in New York for special news programs at the year's end. The NBC foreign-based newsmen will join other staff reporters on Projection '64, a one-hour discussion program scheduled in color over NBC-TV Dec. 29 (10-11 p.m. EST). The special will be sponsored by the Gulf Oil Corp. through Young & Rubicam, New York. Following the program, the foreign correspondents will tour 10 American cities for speaking engagements. Eight top CBS foreign correspondents will travel to New York for Years of Crisis, an hour news review program, which will be broadcast Jan. 1, 1964 (7:30-8:30 p.m. EST) over CBS-TV and CBS Radio. The moderator will be Eric Sevareid. Projection '64 will be the seventh annual program of its kind to be presented by NBC News, while Years of Crisis is CBS News's 14th annual evaluation of major developments. UA's bright third quarter United Artists Corp. reported last week that gross sales and net earnings for the first nine months of 1963 declined substantially, but noted that the third quarter of the year was a bright spot. Robert S. Benjamin, board chairman, said net earnings for the third quarter amounted to $808,000, exceeding the $802,000 total of the net earnings for the first and second quarters. Three quarters ended Sept. 28: 1963 1962 Earnings per share $ .87 $ 1.68 Income 81.870,000 91.502,000 Net income (after taxes) 1,610,000 3.103,000 Financial notes . . . ■ MCA Inc. directors last week declared a dividend of 37Vz cents a share of its preferred stock to stockholders of record Dec. 19. The dividend is payable Dec. 31. ■ Board of Chris-Craft Industries Inc. have declared a 5% stock dividend, of record Dec. 19. The dividend is record Dec. 17. ■ Board of Technicolor Inc. has declared the regular quarterly dividend of 12V2 cents a share payable Jan. 18, 1964 to stockholders of record Dec. 31. BROADCASTING, December 16, 1963 FINANCIAL REPORTS