Broadcasting Telecasting (Oct-Dec 1963)

Mr. Burghard was one of a group of ham radio operators at transmitter site in Greenwich, Conn., to send first shortwave radio message to span the Atlantic. It was received in Scotland. He received bronze medal in 1950 from club for his part in that feat. Dudley D. McCaskill, 39, commercial manager of wbie-am-fm Marietta, Ga., died Dec. 2 at Kennestone Hospital there. Mr. McCaskill helped organize Marietta Broadcasting Co., licensee of wbie-am-fm, in 1955 and served as commercial manager since that time. John H. Wallenkamp, 70, retired VP and general manager in charge of finance, business administration and service operations for Tracy-Locke Co., Dallas-based advertising agency, died Dec. 1 in that city. Mr. Wallenkamp joined agency in 1937, was elected VPtreasurer in 1946 and retired last year. Herbert N. Ferguson, 56, manager of Security Title Co. of Fresno and former VP and general manager of kxoa Sacramento, Calif., died Dec. 5 in automobile accident near Fresno. H. Bliss Foster, 61, project engineer for RCA in Camden, N. J., together with his wife, Jane, were killed Dec. 8 in crash of Pan American World Airways passenger plane near Elkton, Md. Also among 81 victims of air tragedy were Dr. W. Stanley Herbert, 50, inventor of alkaline cell used widely in transistor radios, and his wife, and George H. Loving, 56, general manager of photo products department of E. I. du Pont de Nemours & Co., and his wife. Dr. Herbert had been associate director of C. F. Norberg Research Center of Electronic Storage Battery Co., Yardley, Pa. Middleton M. (Pete) Elliott, 66, sales executive at Caldwell A-V Equipment Ltd., Toronto, and formerly with Canadian Marconi Co. Ltd., Montreal, and Motorola Co. of Canada Ltd., Toronto, died Dec. 4 at Toronto. A. Wendell Holmes, 60, editorial director on AC Spark Plug account for D. P. Brother & Co., Detroit, died Dec. 7 of heart attack. Mr. Holmes had been with agency since 1936. William E. Zimmerman, 44, Washington news editor for United Press International, died Dec. 9 at Prince Georges (Md.) General Hospital after two-month illness. SPECIAL REPORT: RADIO-TV HOMES Radio in 94% of U.S. homes; TV in 92% NIELSEN COUNTY-BY-COUNTY BREAKDOWN SHOWS WHERE THEY ARE There were 1,406,440 more TV homes and 788,750 more radio homes in the United States (excluding Alaska) as of September 1963 than there were in September 1962, according to new county-by-county estimates being released today (Dec. 16) by the A. C. Nielsen Co. The figures show 94% radio penetration (the same as '62) and 92% TV penetration (up 1%). Alaska, which was estimated to have 64,000 total homes, 48,140 (75%) television homes and 59,830 (93%) radio homes in Nielsen's 1962 report (Broadcasting, Dec. 17, 1962), was not measured this year. The new county figures show the greatest radio-TV penetration in the Northeast (96% TV, 95% radio) and the lowest in the South (88% TV, 91% radio). The most radio and TV homes are in the North Central region (15 million TV, 15.3 million radio). As in the '62 report Rhode Island and New Jersey have the highest TV penetration (96%). There are six states tied at 97% for highest radio penetration: Connecticut. Massachusetts, Rhode Island, New York, Wisconsin and Minnesota. The lowest TV penetration is in Mississippi (78% ), with Arkansas and Mississippi tied at 89% for lowest radio Nielsen U.S. radio-TV homes penetration. Compiled as "practical estimates," the figures are based on the total home estimates by Sales Management magazine. The TV percentages are Nielsen estimates based on the April 1960 Census, updated from successive Advertising Research Foundation-Census sampling studies during the period. The radio percentages are from the 1960 Census, adjusted to reflect subsequent Census Bureau findings on sets not in working order. The county-by-county figures which follow are available from Nielsen in booklet form. TOTAL U. S. TV Radio County Homes % Homes % ALABAMA Autauga 4.030 84 4,270 89 Baldwin 12.390 89 11,730 84 Barbour 4.260 70 5,230 86 Bibb 2,670 79 3,070 90 Blount 5,670 85 6,200 93 Bullock 2,100 66 2,800 87 Butler 4,650 76 5,330 87 Calhoun 24.500 89 25.470 93 Chambers 8,570 82 9,390 90 Cherokee 3.490 83 3.760 90 Chilton 5,500 79 6,230 89 Choctaw 2,770 66 3,620 86 Clarke 4,600 70 5,880 89 Clay 2,670 81 3,000 91 Cleburne 2.320 80 2,480 86 Coffee 6,880 82 7,430 89 Colbert 11,190 82 12,680 93 Conecuh 2,960 71 3,700 88 Coosa 2.030 78 2,380 92 Covington 7,970 81 8.820 90 Crenshaw 2,870 78 3,180 86 Cullman 11,120 90 11,450 93 Dale 7,690 85 7,920 88 Dallas 11.230 77 13,270 91 De Kalb 9,730 85 10,520 92 Elmore 6,430 81 6,910 88 Escambia 7,190 80 7,910 88 Etowah 26,690 90 27,200 92 Reprinted with permission of copyright holder, A. C. Nielsen Co. Total homes TV homes 55,854,200 51,401,600 92% TV Radio Homes % Homes % Radio homes 52,626,710 94% County Fayette Franklin Geneva Greene Hale Henry Houston Jackson Jefferson Lamar Lauderdale Lawrence Lee Limestone Lowndes Macon Madison Marengo Marion Marshall Mobile Monroe Montgomery 43 Morgan Perry Pickens Pike Randolph Russell 520 80 630 79 770 81 690 54 890 63 820 78 240 88 930 83 ,240 91 ,110 80 560 80 670 77 730 83 880 80 880 59 340 75 ,940 85 370 66 740 83 030 86 .700 91 ,440 66 250 88 ,490 86 360 61 810 71 .990 76 150 77 210 83 4,070 92 5.450 92 5,450 92 2.590 84 3,910 85 3,210 89 13,350 8S 8,670 90 177,560 94 3,550 91 17,230 95 5,410 89 11,670 90 9,090 93 2,640 83 5,010 86 33,980 94 5,820 88 5,320 93 13.050 93 82,170 90 4.720 91 45,840 93 16,720 93 3.360 86 4,900 91 5.850 89 4,780 89 10.950 89 TV Radio County Homes % Homes % St. Clair 5,540 84 5,870 89 Shelby 7,580 88 7.770 90 Sumter 2,980 66 3.920 87 Talladega 14,570 85 15,770 92 Tallapoosa 8,060 82 8,800 90 Tuscaloosa 24,790 fi.'i 26,910 93 Walker 12,670 89 12,870 91 Washington 2,640 73 3,130 87 Wilcox 2,260 58 3,310 85 Winston 3.200 84 3,520 93 State total 772,840 85 830,020 91 ARIZONA Apache 2,940 49 4,760 79 Cochise 15,320 85 16,650 93 Coconino 8,120 66 11,270 92 Gila 5,940 80 6,870 93 Graham 2,890 76 3,550 93 Greenlee 2,480 86 2,790 96 Maricopa 206,040 93 207,220 93 Mohave 1,940 78 2,240 89 Navajo 5,620 59 7,790 82 Pima 83,010 93 83,600 93 Pinal 15,280 87 15,260 87 Santa Cruz 2,410 78 2,770 90 Yavapai 7,680 75 9,550 94 Yuma 12,000 85 13,010 92 State total 371,670 89 387.330 92 TV Radio County Homes % Homes % ARKANSAS Arkansas 6,110 87 6,180 88 Ashley 5,140 79 5,650 87 Baxter 2,440 76 3,010 94 Benton 10,240 82 11,730 94 Boone 4,210 79 4,990 94 Bradley 3,150 79 3,340 84 Calhoun 1,270 80 1,360 85 Carroll 3,290 80 3,940 96 Chicot 3,420 68 4,280 86 Clark 4,900 82 5,270 88 Clay 5,020 81 5,580 90 Cleburne 2,170 80 2,330 86 Cleveland 1,320 73 1,490 83 Columbia 6,150 79 7,090 91 Conway 3,550 82 4,000 93 Craighead 12,710 90 12,890 91 Crawford 4,970 79 5,780 92 Crittenden 10,200 82 10,080 81 Cross 3,910 81 4,150 86 Dallas 2,260 81 2,400 86 Desha 4,080 77 4,680 88 Drew 3,040 74 3,590 88 Faulkner 6.300 84 6,740 90 Franklin 2,530 79 2,900 91 Fulton 1,130 59 1,840 97 Garland 14.730 86 15,290 89 Grant 2,070 83 2,090 83 Greene 6,210 85 6,800 93 94 BROADCASTING, December 16, 1963