Broadcasting Telecasting (Oct-Dec 1963)

Show (ABC), Lassie (CBS), Jackie Gleason Show (CBS) and Petticoat Junction (CBS). They replaced Candid Camera (CBS), Dr. Kildare (NBC), Hazel (NBC), Virginian (NBC) and Lucy Show (CBS), which made the top 10 homes reached but not in persons reached. The five that scored in both homes and persons reached were Red Skelton Show (CBS) and Hillbillies, Bonanza, Van Dyke, and Griffith. Among others that made demographic top 10's were NFL Football (CBS), Perry Mason (CBS), Gunsmoke (CBS) and Lawrence Welk Show (ABC) among men and household heads; Mason, Welk and What's My Line? (CBS) among women and housewives; Donna Reed and Ozzie and Harriet (ABC), Grindl (NBC), Outer Limits (ABC), McHale's Navy (ABC), My Three Sons (ABC) and Patty Duke Show (ABC) among teen-agers, and My Favorite Martian (CBS) and Flintstones (ABC) and Disney's World, Donna Reed, Lassie, Ozzie and Harriet, Outer Limits, My Three Sons and Patty Duke Show among children. The demographic breakdowns are a new feature of ARB's national reports this year. The reports to clients give this information for the top 25 programs. Hargis protests anti-right link to assassination The Christian Crusade, a religious organization oriented toward conservative politics, feels the television networks gave right-wing adherents an unnecessary and unfair drubbing during the coverage of the events surrounding the assassination of President John F. Kennedy. It has asked the FCC to take measures to insure that rebuttal is provided during prime time. The request was in an open letter to FCC Chairman E. William Henry from Billy James Hargis, Christian Crusade's president. Mr. Hargis claimed that recent statements by Chairman Henry, stating that the commission did not plan any easing of its policy on fairness, made it necessary for him to bring the treatment of conservative politics by the networks to the commission's attention. Mr. Hargis said that soon after President Kennedy's assassination "several of the extremely liberal television commentators" indicated that conservative elements had been responsible for the murder. "I personally heard Bill Ryan of NBC-TV, Frank McGee of NBCTV and Edward P. Morgan of ABCTV trying to blame the anti-Communist elements in Dallas for the assassination ..." Mr. Hargis wrote. He added More kids' specials Helitzer, Waring & Wayne, New York advertising agency which commissioned a one-hour TV musical, Cowboy and the Tiger, carried on ABC-TV on Thanksgiving and on Dec. 8, announced last week it will commission "two or three" new TV specials for children in 1964. Mel Helitzer, president of HW&W, said the specials should combine music and comedy and added that each show will be tried out before children's audiences off-Broadway or in out-oftown theaters before it is produced for TV. The agency commissioned Cowboy and the Tiger for its clients — the Transogram Co. and American Doll & Toy Corp. Other co-sponsors were the Nestle Co. and Miles Laboratories. that "as you [Chairman Henry] know" Mr. Morgan is paid by the AFL-CIO and has made frequent attacks against anti-Communists. In the interest of the July 26 clarification statement of the fairness doctrine, Mr. Hargis said, the networks should provide equal time "or at least some fair consideration to the leaders of the anti-Communist causes and conservative movements across the U. S. to comment on the tragic assassination. . . ." Mr. Hargis also said that the Voice of America should provide equal time since it was his knowledge that the VOA had made broadcasts in Europe which indicated that anti-Communist factions caused President Kennedy's death. DGA-SDIG merger fails to materialize Negotiations for a merger between the Directors Guild of America and the Screen Directors International Guild have broken down after five months and have been terminated, according to President George Sidney in a letter to the DGA membership. "The DGA national board," he wrote, "is convinced that a merger between the organizations is impossible at this time." DGA was formed several years ago through a merger of the Screen Directors Guild and the Radio and Television Directors Guild, and its 2,200 members direct broadcast programs and theatrical motion pictures. SDIG's 800 members are active chiefly in the production of TV commercials and industrial films, mostly in the East. Another merger, with Assistant Di rectors Local 161 of the International Alliance of Theatrical Stage Employes in New York, has gone through, following approval by the DGA membership. Milton Felsen, business manager of Local 161, will move with his staff to DGA's New York offices, but they will continue to service script clerks, now a part of Local 161 and remaining for the present with the IATSE. 30 more telecourses were available in '63 An increase in the number and use of educational recorded telecourses this year has been reported by the National Instructional Television Library. The number of courses rose from 272 to 312, while the agencies which produce the films increased from 67 to 72. The biggest increase was in elementary educational courses, which rose from 120 to 157. Secondary courses increased from 58 to 62 and in-service courses rose from eight to 10. However, the number of college courses dropped from 65 to 52. Of the 312 courses available, 136 were exchanged for a cumulative total of 532. The 44% exchanged was a substantial increase over the 31% exchanged last year. The telecourses are described in the 1964 edition of Instructional Television Materials: A Guide to Films, Kinescopes, and Videotapes Available for Televised Use, and can be obtained from the National Instructional Television Library, 10 Columbus Circle, New York. Film sales . . . 36 post-1948 20th Century-Fox features (Seven Arts Associated): Sold to wcbs-tv New York. Century II (Twentieth Century-Fox) : Sold to wjbk-tv Detroit; waga-tv Atlanta; witi-tv Milwaukee; when-tv Syracuse, N.Y.; and kima-tv Yakima, Wash. Now sold in 42 markets. Century I (Twentieth Century-Fox) : Sold to when-tv Syracuse, N.Y.; kimatv Yakima, Wash, and wkow-tv Madison, Wise. Now in 60 markets. Dobie Gillis (Twentieth CenturyFox) : Sold to wjbk-tv Detroit and waga-tv Atlanta. Biography (Official Films) : Sold to khol-tv Holdrege-Kearney, Neb.; koln-tv Lincoln, Neb.: wkrg-tv Mobile, Ala. and wesh-tv Daytona BeachOrlando, Fla. Now sold in 184 markets. Battleline (Official Films) : Sold to wave-tv Louisville, Ky.; wafg-tv Huntsville, Ala.; wday-tv Fargo, N.D.; wnct(tv) Greenville, N.C.; komu-tv 42 (PROGRAMING) BROADCASTING, December 30, 1963