Broadcasting Telecasting (Oct-Dec 1963)

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LEARNING NOT EARTHBOUND Westinghouse Electric proposes aerial classrooms covering nation at lower cost than ground system Columbia, Mo. and wytv(tv) Youngstown, Ohio. Now in 126 markets. Dick Powell Theater (Four Star) : krdo-tv Colorado Springs; krex-tv Grand Junction, Colo., and wkbw-tv Buffalo. Stagecoach West (Four Star) : Sold to ktvk(tv) Phoenix, Ariz. Rifleman (Four Star) : Sold to waiitv Atlanta and krex-tv Grand Junction, Colo. The Law and Mr. Jones (Four Star) : Sold to king-tv Seattle. Volume 3 (Seven Arts): Sold to wkjg-tv Fort Wayne, Ind. Volume 7 (Seven Arts) : Sold to wcau-tv Philadelphia and wjac-tv Johnstown, Pa. Volume 8 (Seven Arts) : Sold to wcbs-tv New York; wbbm-tv Chicago; wcau-tv Philadelphia; wbay-tv Green Bay, Wis., and wgal-tv Lancaster, Pa. Science Fiction Features (Allied Artists) : Sold to wkbw-tv Buffalo; wttg (tv) Washington; wghp-tv High Point, N. C; kave-tv Carlsbad, N. M.; and ksbw-tv Salinas, Calif. Now sold in 107 markets. UPI releases annual newsfilm highlights UPI Newsfilm has released its 12th annual half-hour films reviewing the names and events in the news and sports during the past year. Both films include late-minute developments, such as Pope Paul VI's announcement he would visit the Holy Land and, in sports, regular-season movies of the New York Giants and Chicago Bears, who met Sunday (Dec. 29) for the National Football League title. The films run 26V/2 minutes each, with spaces allotted for sponsor messages. They are available to all television stations. UPI said requests for the films are running nearly 20% higher than last year. SDX sets separate categories Separate honors for radio and television editorials have been added to the list of Sigma Delta Chi Distinguished Service Awards. The 1963 awards of the professional journalism society will be presented in Phoenix, Ariz., May 2, 1964. Prior to this year the SDX honors for broadcast editorials were a single category, drawn from either radio or TV. Entry blanks for the competition are available at the fraternity"s office, 35 East Wacker Drive, Chicago. A proposal to use airborne television stations to serve 99.5% of the nation's 44 million students has been made by Westinghouse Electric Corp. Nationwide educational television at an annual cost of 55 cents per student per channel by flying stations, compared to $1.53 per pupil per channel for a ground station system is the main thrust of the Westinghouse plan. Capital costs would also be less, Westinghouse states — $163 million compared to $392 million. The ground station plan is that proposed by the National Association of Educational Broadcasters which has estimated that ETV needs 900 to 1,200 channels to effectively serve national school needs. Two Decades Ago ■ The Westinghouse plan — proposed almost 20 years after the same idea, known as Stratovision, was suggested to serve as relay stations for the then newly emerging TV industry — would have 66 airplanes flying at above 20,000 feet in 33 zones. In order to provide six different educa tional programs for each zone, 18 UHF channels would be required; suggested are channels 66 through 83. The Westinghouse comments were filed with the FCC last week in response to two FCC proceedings, both dealing with educational television allocations. One is the rulemaking on the question of reserving UHF channels for ETV; the other is on a request by the Mid-West Program on Airborne Television Instruction (MPATI) to make permanent its two-year experimental program of serving six midwestern state school systems with airborne TV broadcasts (Broadcasting, Jan. 21). MPATI, now using channels 72 and 76, has asked that it be given six channels instead of only the two it has been using. Westinghouse furnished the equipment used in the MPATI experiment. Deadline for comments in both rulemaking proceedings is Feb. 3. Dual Programs ■ The six educational channels in each zone, Westinghouse noted, would be duplicated in each of scranton-wilkes bar re (Panoramic radio in Eastern Pennsylvania, radio that sells, the station that motivates and sells its listeners, the audience with important buying power) takes pleasure in announcing that Mort Bassett and Co. will represent them nationally starting immediately. BROADCASTING, December 30, 1963 43