Broadcasting Telecasting (Oct-Dec 1963)

ments by Louis Mackenzie to personally acquire the assets of Mackenzie Electronics, which had headquarters in Hollywood. Mr. Mackenzie said that production of the tape repeater line is already under way and a full supply of spare parts is available for immediate shipment. Switching system ■ A custom studio switching system, type TVS-89, manu France*s second television network will begin regular programing in the Paris and Lyons areas in April 1964. Lille and Marseilles will be covered a little later. The new network will broadcast 21 hours a week. Mondays through Saturdays it will be on the air at 8 p.m. and close down at 10:30 p.m. On Sundays, programs will be shown from 2:45 p.m. to 5:15 p.m. and from 7:15 p.m. to 10:30 p.m. The evening newscast will be on the air at 10:30 p.m., half an hour later than the first network's news program. The visual material will be the same but the newscasters will be different. There will be a big difference in programing between the two networks. The new one will have mainly feature films, dramas, sports and variety shows scheduled as follows: Sunday: drama series, film, variety show. Monday: feature film. television advertising increased by 15.83% in the year to $43,073,608. Drugs and toilet goods accounted for $10,728,037 on television, up 35.71%. with foods and food products next largest TV advertiser group with $9,977,359, up 4.43%. Foods and food products was the largest radio advertising group with $4,981,335 in the January-September 1963 period, up 22.77%, while drugs and toilet goods ran second on radio with S2. 133,055, up 6.51%. factured by the EMI division of Capitol Records, has been delivered to wect (tv) Wilmington. N.C. The system consists of a modern console and plug-in electronic modules and enables the TV studio engineers to select any of 19 input signals for sequencing into three channels of TV output lines. The installation was coordinated by Bill Elks, technical operations director at the TV station. INTERNATIONAL Tuesday: variety show. Wednesday: play. Thursday: sports. Friday: serious feature film or social investigation documentary. Saturday: alternately, drama and variety. A special evening of second network inaugural programs was screened between 5 p.m. and 1 1 p.m. in the Paris area Dec. 21. From now until April 18 the second network will be on the air for two hours Saturday and Sunday evenings. Canadian TV accounts for 30% of ad biliings Canadian television advertising accounted for about 30% of total advertising agency billings in that country in 1962, the Canadian Association of Advertising Agencies has reported. The growth of TV advertising in the last decade was a major factor in advertising, exceeding percentage-wise the growth in the Canadian economy in the same period. Total billings of Canadian advertising agencies in 1962 amounted to S279 million, against $265 million in 1961. Of the 45 members of CAAA, 30 agencies accounted for 91% of total business handled. The CAAA agency members conduct about 85% of all adver Instant censor ■ The newest model of the Spotmaster 500A series — cartridge tape recorders made by Broadcast Electronics Inc. of Silver Spring, Md. — features a program delay unit that can be used both to censor interviews and to permit a specific time lag between origination and broadcast. Dubbed the Model 500A-DL, the new model can delay material from 6 seconds to 16 minutes. tising through agencies in Canada. The report shows gross revenue of the agencies at $38,036,000 for 1962. Twothirds of agency revenue goes to salaries. Profit ratio to gross billings has been declining in the past decade from 1.87% to 1.17% in 1962. There are indications that the decline has now been halted. Publication billings dropped in the decade from about 78% of the total to 50.7% last year, while TV billings rose from zero to 28.6% , radio billings dropped from 18% to 9.6% and other billings rose from about 5% to 7.9%. Fox TV gets rights to Canadian shows Twentieth Century-Fox TV has acquired Canadian distribution rights for 10 television series produced by Glen A. Warren Productions, Toronto. Programs added to the Canadian library of Twentieth Century-Fox under the agreement are Hot Sports Seat, a half-hour sports panel series: Kiddo, children's programing in half-hour segments; Wrestling, hour-length wrestling programs, and Hi-Time, one-hour dance program. Also included are Homemakers Exercise, calisthenic instruction segments; / Wish You Were Here, travelogue series; Around the World, ethnic programing in 15-minute segments: a projected bowling series and Punch and Johnny, sports discussion programs. a smart cuAditlon io any newsroom France to start 2d TV network in April PROGRAMING TO DIFFER FROM THAT OF FIRST NETWORK Canadian radio-TV up Both radio and television advertising were up in the first nine months of 1963 over the previous year, according to an estimate of broadcast expenditures compiled by Elliott-Haynes Ltd.. Toronto market research firm, and published in the Toronto weekly Marketing. Radio advertising was up 17.67% to $17,229,388, while BROADCASTING, December 30, 1963 19