Building theatre patronage : management and merchandising (1927)

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THE AUTHORS JOHN F. BARRY, A.B., B.S., A.M., Director of the Publix Theatre Managers Training School; organizer and director of the Paramount Theatre Managers Training School (from these training schools over eighty men have graduated during three sessions and are now engaged in theatre operation in America and abroad; "One of the leading authorities on the subject of theatre management" — Exhibitors Daily Review; director of two courses in Theatre Management given the theatre managers of Saenger Theatres, Inc. and affiliated companies; previously editor of The Close-Up, published by the Theatre Department of the Famous Players-Lasky Corporation; previously director of real estate salesmen school and merchandising manager advertising agency; author of Buffalo's Text Book (350,000 copies), the first complete industrial and commercial survey of an American city based on a comparative study of America's twenty-five leading cities; manager national publicity campaign; prepared survey of national advertisers for state market campaigns; lecturer on advertising and merchandising campaigns; author of Talking Their Language in Advertising, Careers and Their Requirements, and of several articles on economics, management and advertising. EPES W. SARGENT entered the amusement trade journal field in 1891 as assistant critic on the New York Musical Courier. After three years he went to Leander Richardson's Dramatic News as vaudeville editor, and on the demise of that publication was taken over by the Daily Mercury, later known as the New York Morning Telegraph, where he developed the idea of giving real criticism to vaudeville acts. For office reasons he was required to use a pen name and assumed that of Chicot. He was associate editor of Variety when that publication was launched, but left at the end of six months to start his own short-lived Chicot's Weekly. He has been associated with a number of other publications, including the New York Review. He was general press representative of the Proctor theatres for about a year and was on the press staff of the William Morris, Inc., vaudeville enterprises. He was one of the first press agents in the picture industry, and was editor of the Lubin Manufacturing Company for a year and a half. Originally connected with The Film Index, he was added to the staff of Moving Picture World when the former paper was absorbed, and has been with the Chalmers Publishing Company since the Summer of 1911.