Building theatre patronage : management and merchandising (1927)

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OTHER PUBLICATIONS Moving Picture World Published weekly. A modern trade paper devoted to the interests of the motion picture industry. Subscription $3.00 per year. Cine-Mundial Published monthly. A general magazine published in Spanish, having a large circulation in all Spanish-speaking countries of the world. Subscription $2.00 per year. Richardson's 5th Edition — Handbook of Projection The most complete text book on the subject of motion picture projection published today. Over 1100 pages, fully illustrated. Beautifully bound in blue leatherette flexible binding into two volumes. Price $6.00. El Libro de Oro del Cine An album of photographs together with biographies in Spanish of over 200 motion picture actors and actresses. Price $2.00. Radio Practico A simple exposition of radio in Spanish. Fully illustrated. Complete with diagrams of several reliable hook-ups as well as a table of technical terms and symbols. Price $1.00. Griffith's Lens Chart A chart that belongs in every projection room where carbon arcs are used. Insures securing maximum screen results with the equipment being used. (Size I5"x20".) Price $1.00. Littleton's Speed, Film Footage and Time Scale An invaluable device for projectionists and theatre managers. Tells instantly how fast to run projector to show a given amount of film in a given time. Saves time and helps you plan your program accurately. Printed on celluloid. Price $2.00. Technique of the Photoplay The amateur scenario writer's best friend. Nearly 400 pages of information on script writing as well as actual scenario working models. Price $3.00. Picture Theatre Advertising An excellent companion book for BUILDING THEATRE PATRONAGE. This book, by Epes W. Sargent, contains 300 pages of practical information on advertising the picture to the public. Price $2.00. CHALMERS PUBLISHING COMPANY 516 Fifth Avenue ^ NEW YORK