Building theatre patronage : management and merchandising (1927)

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Contents CHAPTER PAGE XXIV. Arranging Your Layout 302 XXV. Novelty Advertisements 313 XXVI. Newspaper Advertising 324 XXVII. Newspaper Co-operative Advertising . . . 340 XXVIII. The Amusement Page 35 7 XXIX. Holidays and Local Celebrations . . . . 366 XXX. Color 374 XXXI. Music 381 XXXII. Projection and the Screen 394 XXXIII. Ventilation 406 XXXIV. Theatre Accidents 412 XXXV. Legal Problems 422 XXXVI. That's Our Business 433 Appendix ........... 439