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14 Building Theatre Patronage
with the strains of an overture from Wagner? Or on a national holiday, have you tried to check your emotions as the same great orchestra renders a martial strain that inspired a nation?
After all this, who can say that those thousands do not come from the theatres with a better appreciation of the significance of that national holiday, with a new born pride, and with a stronger resolve to live up to what it is that makes us better citizens?
The motion picture theatre is an influence for betterment, the extent of which has yet to be calculated.
Conclusion.
From the earliest theatre of the Greeks, where the hillside accommodated those who sought entertainment, down through the years to the modern palatial motion picture theatre, every advance of science and art was adopted by the theatre. Consider the lighting. It has passed from torches to candles, to oil lamps, to illuminating gas, to limelight, to the carbon arc, to the incandescent lamp — yet all along that path of development, the theatre was the first to adopt what progress brought. Consider decoration. Although artistic decoration is not something that can be regulated by rule, the theatre has attempted to use each new material and each new device which would enhance decorative effects. Today, the decorative effects of the motion picture theatres reveal new possibilities to the millions who visit them, and thus are developing taste and appreciation for the decorative. Manufacturers admit that the exceptional increase in the home use of colored drapes and colored lamps can be attributed to the motion picture theatre.
The influence of the motion picture theatre is far-reaching. Its development seems magic. Yet practical vision made it possible. What we have today would not have been possible without the sacrifice and tireless efforts of those who never turned from a vision.