Building theatre patronage : management and merchandising (1927)

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38 Building Theatre Patronage the manager's reputation determined an unfavorable attitude towards the theatre. The theatre manager can be guided by much of the following which is taken from the "Hotel Manager's Creed": J am manager of a hotel — a community center where men, women and children from every station in society congregate for food, shelter and entertainment. I shall endeavor to make my hotel worthy as a clearing house for all civic, social and business events held in my city. I accept the responsibility of membership in my association of hotel men, and acknowledge its obligation to exert every energy to safeguard the Health, Comfort and Safety of the Public, my Patrons and my Employees. I will endeavor to conduct my hotel in such an upright and wholesome manner that it will assist in raising the standards of hotel keeping in this state and nation, to a place of honor among the useful and respected industries. I will take an active part in the affairs of my town, and will lend my moral, physical and financial support to any forward movement. I will assist the officials in the health department of this state, and those intrusted with the inspection of lands and buildings, and meet all of the requirements of the state laws to the best of my ability. I will defend the good name of a hotel whenever I may hear it assailed. I will use all honorable means to advance the interests of my association and the hotel business in general, and will work for better understanding and greater co-operation between the Hotel, its Community, its Patrons and its Employees. The Showman. What is showmanship? The dictionary does not give a definition. The successful theatres of the country are a practical example. And yet