Building theatre patronage : management and merchandising (1927)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

46 Building Theatre Patronage with a hobby for dipping lamps may give too much time to getting novel tints and neglect other work. A manager too greatly interested in projection, may not only interfere with the work of the projectionist, but spend so much time in the projection room that the rest of the house is neglected. A manager with a hobby for music may ride his hobby so far that other details are not properly supervised. The manager who is interested in developing his theatre staff may give too much time to this detail, and neglect others equally important. Some details of operation are attractive. Others mean drudgery. Good housekeeping and exacting supervision of the boiler room and the cellar may not be as attractive as addressing the local women's club. Whether the work is attractive or not should not determine the amount of attention that should be given it. Hobbies are dangerous things. Riding a hobby will often carry a man away from other important details which he neglects because he does not like them. Therefore, in arranging your schedule, put aside any notion of preference or any feeling of attractiveness, and face your activities with a cool, business-like attitude. Your Staff. Good management everywhere requires that all possible results be gotten from employees. This often involves personality factors and qualities of leadership. Your staff are your assistants. There are two people who think they don't need assistance — one is the "know-it-all," and the other is the monologue artist. The monologue artist is right — he needs no assistance. The "know-it-all" is wrong. Encourage suggestion. Encourage comment. Make every employee feel that he or she has an interest in the theatre. Many a suggestion for an inexpensive remedy, which saved greater expenditure later, has come from the most insignificant member of the theatre staff. No manager can see everything. If he has only seven people on his staff, sixteen eyes are better than two. The manager cannot be everywhere. The staff that is imbued with an interest in the theatre's welfare, and working not for "a boss" but a leader, is a valuable asset. When employees