Building theatre patronage : management and merchandising (1927)

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Cut-out Displays 145 The double paste method requires two persons, one to hold the wet sheet and the other to press it into contact. If the lithograph is kept dry and applied to a wet base, it can generally be set by one person. Paste the section of the backing represented by your first sheet. Get the top in alignment and press this down. Then make a sweep of the brush or roller down the center straight to the bottom of the sheet and work it out to the edges in broad strokes. Work rapidly to prevent stretching and then go back and make sure that all air bubbles are worked out. If you do it properly there will be no bubbles or wrinkles in the finished job. Now paste the space for the second sheet and make a nice join along the edge of the new sheet and proceed as before. The less delay between sheets the better will be the results. Nothing is better than a fairly thick flour paste, particularly one made with rye flour, but even glue and library paste or even mounting paper can be used. When the cut-out is thoroughly dry, it may be painted with a cheap varnish or a solution of silicate of soda, commercially known as waterglass. This will give a gloss finish that will carry more nearly the suggestion of a painting, and will also serve as a protection against the weather. In making small cut-outs on cardboard for window work, it may be found that the card has a tendency to curl, due to the shrinkage of the paper. This may be overcome by pasting a sheet of any kind of paper to the back of the card after the front has dried. Even wall board backings will curl because pasted paper has a strong pull. To overcome this, paste heavy paper on the back. In any form of the work, be certain that the front of the poster is completely freed from paste or glue, removing any surplus with a damp cloth as soon as possible. Cutting. For cut-outs it is best not to cut the outline before pasting, though it is good practice to trim to a margin of about an inch. Make the final cut after the mount is thoroughly dry. To cut corrugated board a sharp knife will be found best, and the best knife for this purpose is that known as a * 'cloth" knife, such