Building theatre patronage : management and merchandising (1927)

Record Details:

Title:
Building theatre patronage : management and merchandising
Date:
1927
Publisher:
New York : Chalmers Publishing Company
Volume:
Building theatre patronage : management and merchandising
Leaf #:
000169
Language:
English
Subjects:
Motion Pictures, Motion pictures--Theatres
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
November 07, 2023
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Cut-out Displays 149 cut away and the cut-out figure used against a background of one of the materials suggested above. The cut-out figure becomes even more attractive if it is raised from the background by pasting it on a double thickness of wall board. Conclusion. Many standard posters are ideal for cut-out displays. The press sheet illustrations of posters give the manager an idea of the material that will be available for each production. Those who wait for the arrival of the posters before making plans for cut-outs often lose a good opportunity because the posters arrive too late. But press sheet illustrations will permit you to plan in advance. Backings can be salvaged and used again and again. Consequently the cost of cut-out displays is not excessive. It is one of the many phases of theatre operation where ingenuity can secure striking effects at a minimum of cost.