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156 Building Theatre Patronage
almost every contest offers opportunities for interesting newspaper stories and if the contest is arranged under the auspices of one of the local newspapers, even more newspaper space is possible.
In the following suggestions will be found outlined the basic idea of contests which have proved successful. In time, some of these will become stale, but they are given here to suggest others of similar nature:
1. The Flapper Contest. — Local girls appear on the stage to contest for prize for the best-dressed flapper, the most demure flapper, the pertest flapper, the flapper most like a flapper star in a coming attraction, etc. The winner is determined by the applause of the audience. Have stage setting in the spirit of the coming attraction. Thus, besides entertaining those who are present you help build attendance for the coming attraction. Use the current equivalent for "flapper."
2. Orchestra Contest. — This can be used for either professional or amateur orchestras. There may be in your community two or more well-known dance orchestras. Let them appear, one each week, for a succession of weeks. Give each patron one vote, not to be cast until the week following the last engagement. This should not be run more than four or five weeks.
For amateur orchestras, it is better to run off the event in one week, allotting one day to each orchestra. Let the applause at each performance for each orchestra be timed, and then averaged as the basis for the award. Obviously, each orchestra will do its best to pack the house during its performances. They will also help in advertising. The award can be either a money prize or perhaps a week's engagement at the theatre for the winning orchestra. Local music stores will obviously tie-in with this contest.
3. Pretty Ankle Contest. — The stage curtain is raised about 1 8 inches and the audience or a group of judges determine the winner. The drop can be decorated in a way that calls attention to the coming attraction around which the contest is built. Shoe shops and hosiery stores will be glad to donate the prizes and co-operate in the advertising.