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The Lobby 189
turkeys, pumpkins, autumn leaves, chrysanthemums, corn shocks, Pilgrim heads, etc. During Christmas season, the display can feature holly, Christmas trees, Santa Claus, wreaths, reindeer, Christmas candles, bells, poinsettia, stars, etc. At Easter time the display can feature Easter lilies, Easter eggs, chicks, rabbits, etc. At Hallowe'en the display can feature jack-o'-lanterns, witches, pumpkins, chrysanthemums, goldenrod, corn, etc.
The Flag and patriotic symbols can be featured in the displays for Independence Day, Memorial Day, Washington's Birthday, Lincoln's Birthday, Navy Day, Patriots' Day, Armistice Day, Columbus Day, Election Day, etc. For Mother's Day the display can feature chrysanthemums, the proclamation of the President and Governor establishing Mother's Day, a tribute to the Gold Star Mothers, etc. Other holidays which offer opportunity for distinctive lobby display in the spirit of the occasion are St. Valentine's Day, St. Patrick's Day, Arbor Day, Music Week, Labor Day, Apple Week, and Old Home Week.
Local Events. — Many local events give the opportunity for timely displays. When there is an important athletic contest in the city, decorate the marquee with the colors and pennants of the rival schools or colleges. When there is a convention in session, the colors of the organization can be displayed in the lobby. The theatre anniversary gives the manager a splendid opportunity to make his lobby distinctive during the period of the celebration. The opening of a new store, or the dedication of a new monument, or the return of a local favorite — all these give the manager the opportunity of making his lobby timely in appeal and therefore more attractive. This not only helps the immediate sale of tickets because it attracts attention, but develops an appreciation for the progressiveness and the up-to-date spirit of the management.
Bare Space.
There is seldom any reason why there should be bare, ugly space in the lobby. Lobby space is valuable. Bare space can be covered with attractive panels at a very small cost. Managers whose advertising budget is so limited that standard